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   The purchase of organic products rises 53%  2021/01/08 20:13:43 Entrepreneur
According to data from the US market measurement company, Nielsen, users prefer the acquisition of brands that focus on health care.
   Morgan Stanley Stick to Their Buy Rating for Nielsen Holdings By Investing.com  2021/01/06 16:31:25 Investing.com
Morgan Stanley Stick to Their Buy Rating for Nielsen Holdings
   Gracenote Powers New Live Sports Experiences for Smart TV and Auto Platforms  2021/01/06 14:00:00 PR Newswire
EMERYVILLE, Calif., Jan. 6, 2021 /PRNewswire/ -- Gracenote, a Nielsen (NYSE: NLSN) company, is launching a new live sports solution designed to help smart TV and auto manufacturers enable dynamic sports experiences to engage fans at home or on-the-go. Leveraging Gracenote Global Sports…
   Nielsen must face shareholder lawsuit over EU data privacy  2021/01/05 00:03:11 Reuters
Consumer data company Nielsen Holdings plc must face a shareholder lawsuit alleging the company made misrepresentations between 2016 and 2018, including statements downplaying how Europe's tightened rules for data collection were affecting the company, a Manhattan federal…
   Neelesh Misra flags off new venture: Slow Products  2020/12/15 07:06:19 Economic Times India
NEW DELHI: Entrepreneur and storyteller Neelesh Misra has launched a new venture, Slow Products, which the company said will connect products created by farmers, honey keepers and artisans directly with consumers.Slow Products will share 10% of net profits with farmers and creators on their products, provide consumers with healthy products and will not mislead on labels, a statement issued by the company said. “This will incentivise farmers to keep the quality of products high and give them a sense of participation. In spirit, it is like ESOPS for farmers,” the statement added.The product portfolio will include honey, cookies, edible oils, grains and flour, and available on e-commerce platform Slow Bazaar, to begin with.The pandemic has triggered a wave of new products and categories with a specific focus on packaged foods and hygiene products. A report by market researcher Nielsen released two weeks back said as many as 9,700 products and variants were launched in the country in the period between April-September, as companies responded rapidly to evolving consumer preferences with a surge in in-home consumption and products catering to health and hygiene.
   Neelesh Misra flags off new venture: Slow Products  2020/12/15 07:06:19 Economic Times India
NEW DELHI: Entrepreneur and storyteller Neelesh Misra has launched a new venture, Slow Products, which the company said will connect products created by farmers, honey keepers and artisans directly with consumers.Slow Products will share 10% of net profits with farmers and creators on their products, provide consumers with healthy products and will not mislead on labels, a statement issued by the company said. “This will incentivise farmers to keep the quality of products high and give them a sense of participation. In spirit, it is like ESOPS for farmers,” the statement added.The product portfolio will include honey, cookies, edible oils, grains and flour, and available on e-commerce platform Slow Bazaar, to begin with.The pandemic has triggered a wave of new products and categories with a specific focus on packaged foods and hygiene products. A report by market researcher Nielsen released two weeks back said as many as 9,700 products and variants were launched in the country in the period between April-September, as companies responded rapidly to evolving consumer preferences with a surge in in-home consumption and products catering to health and hygiene.
   The most popular TV shows of 2020 that weren’t on Netflix or HBO  2020/12/15 02:57:11 BGR
NBC and CBS dominated Nielsen's list of the most-watched TV shows of 2020. Not surprisingly, sports programs were exceedingly popular with NFL Thursday Night Football being the most-watch show of the year.
   The Oscars have just about slipped out of Nielsen’s top 10 event broadcasts of the year  2020/12/14 14:28:24 Fast Company
This is not the kind of ending Hollywood loves. Despite annual controversies, questionable jokes, and never-ending discussions about the decline of Hollywood’s cultural influence, the Academy Awards ceremony almost always ends up being one of the most-watched broadcasts of the year. Clearly, Hollywood movies still matter. Read Full Story
   Credit Suisse Stick to Their Hold Rating for Nielsen Holdings  2020/12/10 16:46:55 Investing.com
Credit Suisse Stick to Their Hold Rating for Nielsen Holdings
   Morgan Stanley Stick to Their Buy Rating for Nielsen Holdings  2020/12/10 16:46:18 Investing.com
Morgan Stanley Stick to Their Buy Rating for Nielsen Holdings
   Nielsen expects 3% fall for FMCG, but companies disagree  2020/11/26 18:29:58 Economic Times India
New Delhi: Market research firm Nielsen expects India’s fast-moving consumer goods (FMCG) sector to decline 3% in 2020, but companies in the sector considered resilient against economic cycles believe otherwise.Nielsen has lowered its earlier forecast of flat growth due to factors such as accelerating inflation and the first-quarter FY21 economic contraction. It had earlier predicted an expansion of 9-10% before the Covid-led lockdown had begun, which was later scaled down to an expansion of 5-6%, and subsequently to flat growth in July.However, companies disagree.“The (Nielsen) forecast is contrary to our expectations; we are seeing a healthy revival,” said Mayank Shah, senior category head at the country’s biggest cookies maker Parle Products, which sells Parle-G, Milano and Hide & Seek brands of cookies. “While there has been some downtrading in spending in urban India, overall the biscuits category is growing in both urban and rural markets and we expect the momentum to continue.”Sales over the web platforms and in rural areas point to a recovery underway.“We have seen a steady recovery in demand sequentially with some channels and geographies, like e-commerce and rural, growing at a fast pace.
   Nielsen will be rolling out a cookieless identity resolution system next year  2020/11/20 13:57:00 Business Insider
Summary List Placement Nielsen announced yesterday that it will begin rolling out a new identity resolution system in Q1 2021. The system will be a way to measure audiences across all media Nielsen tracks, including linear TV , addressable TV, and digital media . Such measurement options are becoming more important as third-party cookies are phased out and increasingly subject to privacy legislation. Nielsen's system will create an identity graph that maps user profiles onto various identifiers associated with them—for example, their email address or phone number—rather than creating those user profiles using cookies or other trackers. These IDs will then be used to track that user's viewing across platforms to measure a show's ratings or an ad's viewership, for example. ID graphs are a necessity for cross-channel measurement, and Nielsen relies on its proprietary panel-based data. ID graphs will power, among other things, the deduplication of audiences across media measured by Nielsen.
   Emami forays into home care segment as demand for hygiene products surges  2020/11/18 08:47:38 Economic Times India
Kolkata: Home grown FMCG firm, Emami Ltd on Wednesday announced its entry into the home hygiene and home care space. It has launched a new brand, Emasol with products such as disinfectant floor cleaner, toilet cleaner, bathroom cleaner, dishwash gel and sanitizer. Emami has also roped in cricketer Shikhar Dhawan as the brand ambassador.Mohan Goenka, director at Emami, said the COVID 19 pandemic has accelerated home hygiene consciousness to newer heights. "People are more concerned about maintaining household hygiene with higher frequency of cleaning across all economic strata. Home hygiene, as a category around Rs 3000 crore has been growing in double digits in the pre-COVID time and is expected to grow much faster in the coming days," he said.As per a recent Kantar Report, COVID-19 is resulting in change of consumer behavior in the context of home hygiene leading to increase in use of toilet cleaners by 47%, mopping of floors by 41% and disinfectant use by 28%. As per Nielsen, a significant growth in penetration and consumption has been witnessed for home hygiene products with e-commerce channels recording a growth of around 80% for floor and toilet cleaners in the post pandemic environment.
   VIZIO Taps Nielsen To Measure Advanced TV Campaigns  2020/11/17 14:00:00 PR Newswire
NEW YORK, Nov. 17, 2020 /PRNewswire/ -- VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, today announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO…
   Why English entertainment channels are shutting down despite high viewership  2020/11/12 15:02:00 Business Today
A recent study by Zee Entertainment's English entertainment channel, &Flix and Nielsen, says that 177 million Indians watch English entertainment and movie channels in India, which is more than the population of England, Australia and Canada put together

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