Nielsen expects 3% fall for FMCG, but companies disagree 2020/11/26 18:29:58 Economic Times India
New Delhi: Market research firm Nielsen expects India’s fast-moving consumer goods (FMCG) sector to decline 3% in 2020, but companies in the sector considered resilient against economic cycles believe otherwise.Nielsen has lowered its earlier forecast of flat growth due to factors such as accelerating inflation and the first-quarter FY21 economic contraction. It had earlier predicted an expansion of 9-10% before the Covid-led lockdown had begun, which was later scaled down to an expansion of 5-6%, and subsequently to flat growth in July.However, companies disagree.“The (Nielsen) forecast is contrary to our expectations; we are seeing a healthy revival,” said Mayank Shah, senior category head at the country’s biggest cookies maker Parle Products, which sells Parle-G, Milano and Hide & Seek brands of cookies. “While there has been some downtrading in spending in urban India, overall the biscuits category is growing in both urban and rural markets and we expect the momentum to continue.”Sales over the web platforms and in rural areas point to a recovery underway.“We have seen a steady recovery in demand sequentially with some channels and geographies, like e-commerce and rural, growing at a fast pace.
Nielsen will be rolling out a cookieless identity resolution system next year 2020/11/20 13:57:00 Business Insider
Summary List Placement Nielsen announced yesterday that it will begin rolling out a new identity resolution system in Q1 2021. The system will be a way to measure audiences across all media Nielsen tracks, including linear TV , addressable TV, and digital media . Such measurement options are becoming more important as third-party cookies are phased out and increasingly subject to privacy legislation. Nielsen's system will create an identity graph that maps user profiles onto various identifiers associated with them—for example, their email address or phone number—rather than creating those user profiles using cookies or other trackers. These IDs will then be used to track that user's viewing across platforms to measure a show's ratings or an ad's viewership, for example. ID graphs are a necessity for cross-channel measurement, and Nielsen relies on its proprietary panel-based data. ID graphs will power, among other things, the deduplication of audiences across media measured by Nielsen.
Emami forays into home care segment as demand for hygiene products surges 2020/11/18 08:47:38 Economic Times India
Kolkata: Home grown FMCG firm, Emami Ltd on Wednesday announced its entry into the home hygiene and home care space. It has launched a new brand, Emasol with products such as disinfectant floor cleaner, toilet cleaner, bathroom cleaner, dishwash gel and sanitizer. Emami has also roped in cricketer Shikhar Dhawan as the brand ambassador.Mohan Goenka, director at Emami, said the COVID 19 pandemic has accelerated home hygiene consciousness to newer heights. "People are more concerned about maintaining household hygiene with higher frequency of cleaning across all economic strata. Home hygiene, as a category around Rs 3000 crore has been growing in double digits in the pre-COVID time and is expected to grow much faster in the coming days," he said.As per a recent Kantar Report, COVID-19 is resulting in change of consumer behavior in the context of home hygiene leading to increase in use of toilet cleaners by 47%, mopping of floors by 41% and disinfectant use by 28%. As per Nielsen, a significant growth in penetration and consumption has been witnessed for home hygiene products with e-commerce channels recording a growth of around 80% for floor and toilet cleaners in the post pandemic environment.
VIZIO Taps Nielsen To Measure Advanced TV Campaigns 2020/11/17 14:00:00 PR Newswire
NEW YORK, Nov. 17, 2020 /PRNewswire/ -- VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, today announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO…
Why English entertainment channels are shutting down despite high viewership 2020/11/12 15:02:00 Business Today
A recent study by Zee Entertainment's English entertainment channel, &Flix and Nielsen, says that 177 million Indians watch English entertainment and movie channels in India, which is more than the population of England, Australia and Canada put together
E-commerce sales see rush of new shoppers 2020/10/16 18:51:13 Economic Times India
BENGALURU: At the end of the first full day of its flagship Big Billion Day sale, Flipkart said half of the new shoppers were from tier 3 cities and beyond. There was a 53% surge in new customers in the home category, while large appliances, and beauty and general merchandise each witnessed a nearly 50% increase in new customers, all from tier 3 cities, the homegrown ecommerce firm, owned by Walmart, said.Bengaluru-based Flipkart also said that there has been a perceptible shift towards consumers adopting digital payment instruments, with prepaid transactions recording a 75% increase. “One out of every 5 purchases in high-ticket segments like mobiles, furniture, large appliances & electronics were driven through an EMI construct,” Flipkart said in a statement. Snapdeal, too, said nearly 30% of the total orders on Day 1 of its “Kum Mein Dum” sale were from first-time users, while nearly 90% of orders were from tier 2 and tier 3 towns. “Our early analysis shows that users have shown a marked preference for buying everyday use products by utilising deals and additional discounts to maximise value for their purchases,” a Snapdeal spokesperson said.While Flipkart’s early access sale started on October 15 with Friday being the first full day event, rival Amazon’s festive season sale, ‘Great Indian Festival’, is set to start from October 17.
Nielsen Adds Another Name to its Addressable TV Platform 2020/10/14 10:00:00 Adweek
Tru Optik joins the beta, which covers less than one million smart TVs.
Keurig Dr Pepper a Nielsen standout in latest tracking (NASDAQ:KDP) 2020/10/13 17:37:59 Seeking Alpha
The latest report from Nielsen on carbonate soft drink sales show double-digit growth is being maintained. Total CSD sales were up 11.2% Y/Y for the last f
Supermarket sales boosted by pub curfew and lockdown fears 2020/10/13 07:43:08 Yahoo Finance UK
Market research firms Kantar and Nielsen both said sales accelerated in September, as consumers ate and drank more at home.
Maintaining mental health helps to have better financial immunity: Survey 2020/10/10 08:57:00 The Financial Express
SBI Life Insurance in association with Nielsen has recently come out with a survey titled ‘Understanding consumer attitude towards Financial Immunity,’ which includes findings around mental health.
Nielsen launches global campaign outcomes database ‘Nielsen Compass’ 2020/09/17 13:20:00 The Financial Express
Advertisers, agencies and publishers to leverage insights from outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI
Launching Nielsen Compass: A World Leading And Powerful Campaign Outcomes Database 2020/09/17 12:00:00 PR Newswire
NEW YORK, Sept. 17, 2020 /PRNewswire/ -- Nielsen (NYSE: NLSN) today announced that it is launching Nielsen Compass, a powerful, world leading database that leverages the company's global scale to establish syndicated normative (norms) standards for campaign outcomes measurement. The…
Nielsen +2.2% as J.P. Morgan reiterates Overweight after presentation (NYSE:NLSN) 2020/09/16 17:22:18 Seeking Alpha
Nielsen Holdings (NYSE:NLSN) is up 2.2% after J.P. Morgan reiterated its Overweight rating, following the company's presentation at the JPM London conferen
Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out 2020/09/16 12:00:00 Business Insider
Summary List Placement The TV advertising industry is trying to reinvent itself and become more digital, but there have been signs that the long-held promise of targeted TV advertising is losing some steam with advertisers. The pandemic has accelerated cord cutting as the number of streaming services grows while advertisers cut linear TV budgets and rework big commitments with networks like NBCUniversal, Disney, and ViacomCBS. And AT&T — one of the biggest sellers of targeted, or so-called addressable advertising — is reportedly mulling spinning off its pay-TV service DirecTV and digital ad firm Xandr that was supposed to help it along. Addressable advertising has always represented a small amount of TV inventory, but the coronavirus has exposed some of its pitfalls like high ad prices, a lack of measurement standards, and growing competition from streaming TV companies. When the coronavirus shut down production schedules and sports, advertisers pulled their addressable campaigns along with national ad spend, said Matt Kramer, managing director of advanced advertising at Omnicom Media Group.