Omnicom Names Tiffany R. Warren's Successor 2020/12/15 17:40:34 Adweek
Emily Graham joins from PR firm FleishmanHillard, which is owned by the holding company.
How advertising giants like WPP and IPG are building new kinds of businesses to stay relevant as people shop more online 2020/12/14 14:04:29 Business Insider
Summary List Placement Brands and retailers are shoveling money into e-commerce advertising as online shopping skyrockets during the pandemic — and ad holding companies and agencies are swooping in to cash in on the demand. Dentsu, Horizon Media, and IPG have launched new commerce practices in the past few months while Omnicom, Publicis, and WPP revamp or put more muscle behind theirs. "This is definitely a trend for 2020 and 2021: e-commerce, and, more broadly, retail media and marketplace commerce are top client priorities," said Forrester analyst Jay Pattisall. "Clients and agencies are claiming a decade of e-commerce innovation in the last six to eight months due to COVID, so it's no surprise that many agencies and consultancies are pushing further into that capability." Brands and retailers need help as shopper marketing evolves Retailers and consumer goods companies have already been evolving to compete with direct-to-consumer startups and online retailers that sell their own products. "It's e-commerce that's [changed] how we're thinking about marketing now," Brad Hiranaga, General Mills' chief brand officer told Business Insider . "It's no longer, 'I'm going to get tortillas over here, and some beef and cheese over there.' Brands that are smart are providing that whole solution for taco night with one click of a button.'" Online shopping has accelerated during the pandemic, leading brands like Petco, Hershey and General Mills to prioritize online sales and shift spending from traditional advertising to digital media channels, especially retail media .
Barclays Stick to Their Buy Rating for Omnicom Group 2020/12/14 01:25:16 Investing.com
Barclays Stick to Their Buy Rating for Omnicom Group
MTN Group Appoints Omnicom Group As Global Marketing Services Provider 2020/12/03 23:02:24 CommunicationsWeek
Kindly share this postMTN Group has appointed Omnicom Group as its lead agency partner across its footprint following a competitive pitch process. cementing a partnership that commenced in 2017. Regarding the appointment, Saidat Lawal-Mohammed, group Business Director, SPV Communication Solution a representative of the Omnicom Group, said “We’ve all had a tough year and this […]
Benzinga's Top Upgrades, Downgrades For October 28, 2020 2020/10/28 12:38:00 Benzinga
Upgrades For Omnicom Group Inc (NYSE: OMC), MoffettNathanson upgraded the previous rating of Sell to the current rating Neutral. Omnicom Group earned $1.21 …
Brokerages Set Omnicom Group Inc. (NYSE:OMC) Target Price at $62.00 2020/10/22 04:26:45 The Lincolnian
Omnicom Group Inc. (NYSE:OMC) has received an average rating of “Hold” from the nine brokerages that are currently covering the stock, Marketbeat Ratings reports. Three research analysts have rated the stock with a sell recommendation, two have issued a hold recommendation and four have issued a buy recommendation on the company. The average 1 year […]
Brokerages Set Omnicom Group Inc. (NYSE:OMC) Price Target at $62.00 2020/10/22 01:26:45 Daily Political
Omnicom Group Inc. (NYSE:OMC) has earned an average recommendation of “Hold” from the nine ratings firms that are covering the firm, Marketbeat reports. Three equities research analysts have rated the stock with a sell rating, two have assigned a hold rating and four have given a buy rating to the company. The average 1 year […]
Omnicom Group: Appealing Yield And Excellent Fundamentals Make It A Buy (NYSE:OMC) 2020/10/21 11:11:07 Seeking Alpha
Omnicom Group is one of the undervalued companies currently available in the media/communications sector.
Global Electronic Clinical Outcome Assessment (eCOA) Market Growing Massively By 2027||Top Leaders:eClinical Solutions LLC, ArisGlobal LLC, Signant Health, Medidata, Omnicomm Systems, Inc., YPrime, LLC, Clinical Ink, WIRB-Copernicus Group 2020/10/19 15:54:33 OpenPR
“Global Electronic Clinical Outcome Assessment Market–Industry Trends and Forecast to 2027” focuses on the major drivers and restraints for the key players. These research report also provides Comprehensive analysis of the market share, segmentation, revenue forecasts and geographic regions
Tiffany R. Warren Leaving Omnicom for Role at Sony Music Group 2020/10/14 17:34:53 Adweek
Holding company’s Chief Diversity Officer joined in 2009
Samsung cancelled a review of its $845 million US advertising business due to the pandemic. Here's what we know. 2020/10/05 22:06:27 Business Insider
Summary List Placement Samsung cancelled a competitive review of its US digital ad and media-buying business due to economic uncertainty caused by the coronavirus, several people with direct knowledge of the matter said. A person close to the business said Samsung wanted to focus on its core business of selling smartphones and other personal electronics during the second half of 2020 instead of spending time and money to review its advertising. They suggested the review, which started over the summer, may resume when the pandemic's impact eases. Publicis Groupe, which has held the account since 2007, was facing off against fellow holding company giants WPP, IPG, and Dentsu in the pitch. The exception was Omnicom, which has a conflict with longtime client Apple. The development is the latest big change to the marketing industry wrought by the pandemic's economic effects. Samsung is one of the largest advertisers to cancel or postpone a review due to the pandemic. In March, The Gap paused a review of its own global media-buying business just as lockdowns began in the US.
Insider Cannabis: VCs piling into cannabis tech — MORE Act delayed — New Jersey domino effect 2020/09/18 17:02:00 Business Insider
Summary List Placement Welcome to Insider Cannabis, our weekly newsletter where we're bringing you an inside look at the deals, trends, and personalities driving the multibillion-dollar global cannabis boom. Sign up here to get it in your inbox every week . Happy Friday readers, There's never a dull week in cannabis. After much hand-wringing — yes, legalizing cannabis is a much more complicated issue than it seems — the House vote on the MORE Act, a bill to federally decriminalize cannabis, has been delayed until the lame duck session after the election. Cannabis legalization is popular among voters. But it's politically tricky, as the back-and-forth this week reveals. In the meantime, cannabis investors, execs, and analysts aren't waiting. They say what happens in states like New Jersey is much more important. What else? I spoke on two panels at the Luxury Meets Cannabis Conference this week, one with Merida Capital's Mitch Baruchowitz — who discussed the future of investing in cannabis, and another with a few cannabis execs who discussed the branding challenges as more states legalize cannabis.
Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out 2020/09/16 12:00:00 Business Insider
Summary List Placement The TV advertising industry is trying to reinvent itself and become more digital, but there have been signs that the long-held promise of targeted TV advertising is losing some steam with advertisers. The pandemic has accelerated cord cutting as the number of streaming services grows while advertisers cut linear TV budgets and rework big commitments with networks like NBCUniversal, Disney, and ViacomCBS. And AT&T — one of the biggest sellers of targeted, or so-called addressable advertising — is reportedly mulling spinning off its pay-TV service DirecTV and digital ad firm Xandr that was supposed to help it along. Addressable advertising has always represented a small amount of TV inventory, but the coronavirus has exposed some of its pitfalls like high ad prices, a lack of measurement standards, and growing competition from streaming TV companies. When the coronavirus shut down production schedules and sports, advertisers pulled their addressable campaigns along with national ad spend, said Matt Kramer, managing director of advanced advertising at Omnicom Media Group.
Cannabis Movers & Sakers: Eighth Icon, Harborside, Ayr Strategies, Key Investment, CTT 2020/08/28 13:54:21 Benzinga
Yet again, we're sliding through the busy week with several corporate shake-ups in the cannabis industry. Eighth Icon Holdings Welcomes Tom Harrison To Board Eighth Icon Holdings has appointed Tom Harrison to its board of directors. Harrison, who received the Medical Advertising Hall of Fame award, serves as a Senior Operating Partner at Merida Capital Partners. He is also Chairman Emeritus of Diversified Agency Services, an Omnicom Group's division. During his 17 years in the company, DAS became Omnicom's largest division, generating more than $6 billion in revenue. Harrison also serves as the independent director on the boards of a cannabis REIT — Advanced Flower Capital, and a cannabis multi-state operator — DEVI Holdings. Eighth Icon CEO Jonathan Black said that Harrison would "strengthen" their board, adding he would "lean on his experience to grow our value and strengthen our position in the marketplace." Harborside Taps Peter Kampian To Its Board Harborside Inc. has tapped Peter Kampian to its board on the heels of reporting its first-quarter earnings .
Indie ad agencies are pressing Facebook and Google to change payment terms they call unfair, as the pandemic raises fears that clients will fail to pay 2020/08/25 15:55:40 Business Insider
Some independent ad agencies started negotiations with Facebook and Google early in the pandemic, asking for more favorable payment terms. But they said the platforms would not change their policies. Wpromote CEO Mike Mothner said the core issue concerns sequential liability, a clause that would prevent agencies from being responsible to Google or Facebook if a client doesn't pay. Sources said the major holding companies negotiated these terms years ago, and competitors believe it grants them an unfair advantage. Spokespeople for Facebook and Google said they were working to help agencies on a case-by-case basis. Visit Business Insider's homepage for more stories . Facebook and Google's continued dominance of the digital advertising market — predicted to account for more than $330 billion in spending this year — has led to some strained relationships with some smaller agencies responsible for buying those ads during the coronavirus pandemic. One media-buying agency exec, whose identity is known to Business Insider but who requested anonymity to discuss ongoing negotiations with Google and Facebook, said more clients had delayed payments to their agencies because of the economic downturn.