THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them 2020/10/21 01:00:00 Business Insider
Summary List Placement Insider Intelligence publishes thousands of research reports, charts, and forecasts on the Media, Advertising, and Marketing industry. You can learn more about becoming a client here. The following is a preview of one Media, Advertising, and Marketing report, the AVOD Ecosystem. You can purchase this report here. The video streaming marketplace has expanded to include a widening set of ad-supported OTT video platforms, across both free and hybrid (subscription-based and ad-supported) offerings. And, as these services grow, ad-supported OTT will become an increasingly important channel within media plans as a way for ad buyers and brands to add incremental reach to their linear TV campaigns. A wave of new movement in the ad-supported streaming video space has accelerated over the past 12 months: In 2019 and early 2020, media companies including ViacomCBS, NBCUniversal, and Fox Corp. have each acquired free, ad-supported TV services, including Pluto TV, Xumo, Vudu, and Tubi.
Does America Have A COVID Problem Or An Obesity Problem? 2020/10/20 21:05:00 Zero Hedge
Does America Have A COVID Problem Or An Obesity Problem? Tyler Durden Tue, 10/20/2020 - 17:05 While we have previously reported - and by now it is common knowledge - that Covid-19 usually kills only the very old with virtually no deaths in the 45 and under category and most deaths in the 75 and over category. Indeed, as Deutsche Bank's Jim Reid noted when discussing the average age of fatalities from Covid, "it is remarkably consistent around the 80-82 year old mark." Then overnight, Bloomberg's John Authers pointed out how startling this mortality rate varies from country to country, when referencing another chart from Jim Reid: As Authers writes, "The U.S. is a remarkable outlier. How can that possibly be?" According to Reid, a small part of this might be down to many of the other countries having an older population. For example, Italy’s median age is 45 (43 in Europe), whereas it is 38 for the US. However, another explanation offered by the Bloomberg commentator, which feeds into the political debate of the moment, "is that all the other developed countries on this chart have some form of universal state-provided healthcare." But rather than get embroiled in that debate, Authers instead looks at the normal average age of people when they die.
National Urban League Launches Black Restaurant Accelerator Program Powered by $10 Million Grant from PepsiCo Foundation 2020/10/20 13:01:00 PR Newswire
PURCHASE, N.Y., Oct. 20, 2020 /PRNewswire/ -- The National Urban League and PepsiCo joined forces to create the Black Restaurant Accelerator, which will boost approximately 500 Black-owned businesses over the next five years. The PepsiCo Foundation is providing a $10 million grant to fund…
Britvic shares surge as it signs 20-year Pepsi deal 2020/10/20 08:47:16 Yahoo Finance UK
Britvic (BVIC.L) said it has signed a new and exclusive 20-year franchise bottling agreement for the production, distribution, marketing and sales of its carbonated soft drink brands with PepsiCo (PEP) in the UK.
THE CONTENT MODERATION REPORT: Social platforms are facing a massive content crisis — here's why we think regulation is coming and what it will look like 2020/10/20 05:00:00 Business Insider
Summary List Placement This is a preview of The Content Moderation Report from Business Insider Intelligence. Purchase this report. To check to see if you already have access to Business Insider Intelligence through your company, click here. Content moderation has become a top priority for social platforms — including Facebook, YouTube, Twitter, Pinterest, and LinkedIn — amid rising public and political scrutiny and escalating content-related crises. Brands, lawmakers, and even social media execs are coming to grips with the reality that platforms are not up to the task of moderating content on their own, primarily due to their massive scale. The scale of the problem — and the difficulty of fixing it — roughly correlate with the scale of platforms themselves. Even if 99% of harmful content is removed from a large platform, an enormous amount can still remain. Even leadership at social platforms believe their platforms should have oversight from external stakeholders, with some either publicly stating that belief or privately meeting with regulators.
Rappel de produits - Des bris de verre dans les bouteilles d'Ice Tea? 2020/09/03 16:18:11 L'essentiel
Le groupe Pepsico a annoncé jeudi rappeler plusieurs lots de boissons Ice Tea Pêche, destinés aux hôtels, restaurants et bars.
PepsiCo to deliver Lay’s, Kurkure, Uncle Chipps to doorsteps in rural India; to boost employment too 2020/09/02 08:19:00 The Financial Express
FMCG giant PepsiCo will deliver its famous snacking brands including Lay’s, Kurkure and Uncle Chipps to customer’s doorsteps in rural India.
PepsiCo to list its products on CSC's Grameen eStore platform 2020/09/02 06:26:40 Economic Times India
New Delhi: PepsiCo India has partnered with the government backed Common Service Centres (CSC) to list its products on the CSC’s Grameen eStore platform, the beverages and snacks maker said on Wednesday.PepsiCo said its snacking brands Lay’s, Kurkure and Uncle Chipps will be listed on the CSC Grameen eStore and made available in the hinterlands through aspirational Village Level Entrepreneurs (VLEs).The partnership will enable last mile doorstep delivery in rural India and encourage e-entrepreneurship, PepsiCo India said in a statement.A recent report by Nielsen forecasted rural markets to grow twice the rate of urban, riding on higher farm incomes, government spending, minimal retail disruption during the lockdown and migrant workers returning to their hometowns. The trend is a reversal from the past two years when subdued demand in rural markets had negatively impacted the entire fast moving consumer goods market.
Why brands bet big on twinfluencers 2020/09/01 03:59:27 Economic Times India
MUMBAI: Twinfluencers – influencers who are identical twins – are attracting millions of followers and advertiser interest from Loreal, PepsiCo, and Emami, among others. The companies say their identical appearance cannot be replicated by regular influencers, and that sets them apart.Among the prominent twinfluencers of India are Surabhi and Samriddhi Mehra, aka Chinki Minki, who have gained over 3.4 million followers on Instagram and close to 800,000 subscribers on their YouTube channel in the past year.“We used to have individual social media accounts but one day we decided to post a few pictures of us together on Instagram,” said the 20-year-old sisters from New Delhi who were born 60 seconds apart.Soon after, TikTok India asked them to upload their twin content on the nowbanned short-video-sharing platform, recalled Samriddhi, the younger of the two siblings. “Our first-ever TikTok video got 10 million views.”Since then, Chinki Minki have been roped in by Mountain Dew, Lay’s, Emami’s Navratna Cool, Maybelline and a few others for their digital campaigns.“We have collaborated with twin influencers such as Surabhi and Samriddhi for brands across our portfolio,” said Naseeb Puri, director, Mountain Dew & Energy at PepsiCo India.“Working with twin influencers gives brands the advantage of co-curating powerful content with two personalities in a single content piece, allowing for stronger storytelling and more flexibility.”“We found their ‘double dose’ cool quotient just right for our Cool Oil & Cool Talc and our consumers loved the ‘coolness’ of the campaign,” an Emami spokesperson said on collaborating with the twinfluencers for its brand Navratna Cool.Twins are rare to find.
Welthandelsorganisation ist führungslos 2020/08/31 11:43:00 Wiener Zeitung
Die Welthandelsorganisation (WTO) steht inmitten der größten Krise ihrer 25-jährigen Geschichte führungslos da. Ihr bisheriger Generaldirektor Roberto Azevedo trat wie angekündigt am Montag zurück. Der Brasilianer wechselt zum US-Getränkekonzern PepsiCo. Wer seine Nachfolge antreten wird, ist nach wie vor unklar. Bisher haben sich acht Kandidaten um den Führungsposten beworben…
PepsiCo (PEP) vs. Coca-Cola (KO): Who is in better shape in a pandemic-hit world? 2020/07/22 22:05:15 News Alphastreet
Beverage giants PepsiCo (NASDAQ: PEP) and The Coca-Cola Company (NYSE: KO) both reported their second quarter 2020 earnings results this month. Both companies saw their revenues and profits decline in a challenging environment caused by the ongoing health crisis. Let’s take a look at how each of them performed and which one of them has […]
From Microsoft to PepsiCo, employees say these companies have the best leadership teams 2020/07/22 12:00:17 USA Today (Feed)
Microsoft, Zoom and Google have the best leadership teams, according to employees surveyed by culture and compensation platform Comparably.
PepsiCo Future Brands talks agile innovation: ‘We are identifying which trends will stay versus yesterday’s fad’ 2020/07/20 14:37:00 Food Navigator
PepsiCo established its Future Brands business in Europe in 2018 in response to the changing innovation landscape. FoodNavigator speaks to Senior Innovation Director Karen Scott to find out how the company is leveraging agile innovation and identifying the trends with sticking power.
The world's biggest brands have a garbage problem. This man can help 2020/07/20 12:25:43 CNN RSS
Procter & Gamble, Unilever, Nestlé and PepsiCo are all trying out reusable packaging thanks to Tom Szaky, the CEO of TerraCycle. Earlier this year, Szaky launched Loop, a new shopping service that aims to cut down waste.
Plant Based Food Market Worth $74.2 Billion by 2027- Exclusive Report by Meticulous Research® 2020/07/16 13:42:00 Benzinga Feeds
LONDON , July 16, 2020 /PRNewswire/ -- According to a new market research report titled " Plant Based Food Market by Product Type (Dairy Alternatives, Meat Substitute, Plant-Based Eggs, Confectionery), Source (Soy Protein, Wheat Protein), and Distribution Channel (Business to Business and Business to Customers) – Global Forecast to 2027", the plant based food market is expected to grow at a CAGR of 11.9% from 2020 to 2027 to reach $74.2 billion by 2027. Download Free Sample Report Now @ https://www.meticulousresearch.com/download-sample-report/cp_id=5108 Plant based products sector is growing rapidly on the back of key issues such as increased greenhouse gas emissions and increased pressure on land and water usage during the production of animal protein. This has opened a great opportunity for plant-based products, such as meat substitute, dairy alternative, and plant-based eggs, which have the capability to satisfy food need with the high nutrition and environmental sustainability. The shift towards plant-based diets has been predominantly driven by the factors such as increasing incidences of intolerance for animal protein, growing urbanization with new consumer aspirations, increasing vegan population, and significant venture investments in plant-based product manufacturers.