Apple Faces Skirting Attempt On Ad-Tracking Rules From China Trade Groups Aided By Proctor & Gamble: Report 2021/04/09 04:01:07 Benzinga
Apple Inc’s (NASDAQ: AAPL ) new privacy tools centered on advertising face a challenge from a mechanism under testing in China, which was developed with the help of Procter & Gamble Co (NYSE: PG ), the Wall Street Journal reported Thursday. What Happened: P&G reportedly cooperated with dozens of Chinese trade groups and tech firms working with the state-backed China Advertising Association to develop the technique dubbed CAID, people familiar with the matter told the Journal. The technique, developed using a technology called device fingerprinting, is said to be under testing through apps and gathers iPhone user data. CAID can reportedly use an algorithm to track … Full story available on Benzinga.com
Publicis is signing on to The Trade Desk's alternative to cookie-based ad targeting 2021/04/07 20:14:58 Business Insider
Summary List Placement Publicis Groupe plans to announce it's backing The Trade Desk's Unified ID 2.0, its alternative to third-party ad targeting cookies, according to a Publicis release viewed by Insider. It's the first big ad holding company to do so, and its move is a key win for The Trade Desk's effort to find an ad-targeting solution as Google and Apple prepare to eliminate the cookies that follow users online and let marketers target and measure ads around the web. Adtech companies including AT&T's Xandr, LiveRamp, and Nielsen have already announced that they will back Unified ID 2.0. Publicis is the largest ad-buying network in North America by revenue, with clients including Mondelez, Procter & Gamble, and Unilever . Publicis plans to combine Unified ID 2.0 with its marketing and analytics firm Epsilon's CORE ID to let advertisers target ads, according to the release. Epsilon developed CORE ID over the years by using online purchases, email signups, and login information from third-party sources to build identities for individual consumers for ad-targeting purposes.
Verizon just built a tool to vet its ads for bias and pledged to spend more on minority-owned media 2021/04/07 12:00:00 Business Insider
Summary List Placement The advertising industry has a poor track record on diversity, equity and inclusion (DEI). But some advertisers are using their clout to push for more representation in their marketing. Verizon is rolling out a plan to promote diversity, equity, and inclusion in its ads; increase spending with minority-focused media and production companies; prevent bias; and make its marketing staff more diverse. Verizon's "responsible marketing action plan" includes: Spending 30% of its production dollars across diverse-owned video, experiential and print production companies in 2021. Spending 2% of its ad budget with Black-owned media companies like Allen Media in 2021. Hosting a Multicultural Publisher Summit in May 2021 to help diverse-owned media companies get access to Verizon and other brands. Launching a new talent mentorship program called AdDisruptors to retain mid-level talent at its ad agencies. Creating a new tool to track the representation of race, gender, ethnicity and identity in its ads.
How Bed Bath & Beyond CEO Mark Tritton is building back trust and business after store closures and firing his executive team 2021/04/01 15:56:46 Business Insider
Summary List Placement When Mark Tritton took the reins at Bed Bath & Beyond in October 2019, he knew he'd have to make some big changes. The New Jersey-based company — known for its "bloated" floor-to-ceiling stacks of towels and sheets — was struggling. Sales slumped, inventory ballooned, and the share price was on a steep decline. "We were tracking badly and heading nowhere fast," he said. Tritton, a former Target executive , got to work. He dismissed the previous executive management team in December of that year and in early 2020 announced a vision to "reestablish Bed Bath & Beyond's authority in the home space." Then, the coronavirus hit. Tritton's mandate to turn around the company — no small challenge in the best of times — became even more intense. "Our decision-making, our engagement, and our empowerment had to change overnight," he said. During the past year, Tritton brought in a new leadership team whom he calls "the Avengers of Retail," and devised a strategy that involves shuttering over 200 underperforming stores, curating its product lineup, and launching an array of in-house brands.
Harry's doubles down on growth with $155M in new funding, valuing the company at at $1.7B one year after its deal with the maker of Schick fell through 2021/03/31 18:00:18 Business Insider
Summary List Placement Harry's has ambitions of selling far more than razors, and investors seem to find its plan convincing. The brand, which got its start in men's shaving products, raised $155 million in Series E funding, including from new investors Bain Capital and Macquerie Capital, it said Wednesday. That brings its valuation to $1.7 billion, a spokesperson told Insider. The money will be key to taking Harry's beyond the razor blades that made it famous, though. The spokesperson said that Harry's will use the cash to expand into new products, "creating a family of disruptive CPG brands." Acquisitions of emerging CPG brands are also on the horizon, something that co-CEO Jeff Raider told Insider was a possibility last fall. Read more: Hungryroot's CEO is projecting to increase sales by over $100 million this year, as the online grocer bets on its algorithm to maintain velocity post-pandemic The funding round marks a milestone Harry's didn't expect to hit just over a year ago. That was before the Federal Trade Commission said it would oppose its deal with Schick razor maker Edgewell Personal Care, effectively killing the merger.
United States Cosmetics Markets, 2016-2020 & 2021-2026 Featuring L'Oreal, Huda Beauty, Unilever, Estee Lauder, P&G, LVMH, Kylie Cosmetics, Chanel, Dior and Guerlain 2021/02/16 14:00:00 PR Newswire
DUBLIN, Feb. 16, 2021 /PRNewswire/ -- The "United States Cosmetics Market By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants), By Demography (Men, Women), By Distribution Channel, By Region, Forecast & Opportunities, 2026" report has…
Female Hygiene Products Market Swot Analysis by key players Procter & Gamble, Playtex, Kimberly-Clark, Johnson & Johnson 2021/02/16 10:14:51 OpenPR
HTF MI published a new industry research that focuses on Female Hygiene Products market and delivers in-depth market analysis and future outlook of Global Female Hygiene Products market . The study covers significant data which makes the research document a
P&G, Other CPG Firms Downplay D2C In Recent Earnings Calls 2021/02/12 20:01:04 PYMNTS
After three weeks of earnings calls from major consumer packaged goods (CPG) companies, one of the industry’s hottest trends was conspicuous in its absence: direct to consumer (D2C). The Q4 calls were light on enthusiasm about D2C, in a stark contrast to Q3. In the previous round of earnings calls, direct-to-consumer sales won the day […]
Companies Unite to Address Education’s Digital Divide With $25 Million Investment 2021/02/11 18:00:00 Business Wire
CINCINNATI--(BUSINESS WIRE)--Today, a nationwide coalition led by Procter & Gamble (NYSE:PG) announced $25 million in investments towards a goal to put one million connected devices in the hands of students without access to the basic tools needed to engage in digital learning, a need that’s been amplified by the COVID-19 pandemic. One Million Connected Devices Now is the latest effort from the Take on Race Coalition – a group P&G developed in partnership with CEO Action for Diversity &
P&G to Webcast Presentation From the Consumer Analyst Group of New York Conference, February 18 2021/02/11 13:30:00 Business Wire
CINCINNATI--(BUSINESS WIRE)--Jon R. Moeller, Vice Chairman, Chief Operating Officer and Chief Financial Officer of The Procter & Gamble Company (NYSE:PG) will be a featured speaker at the Consumer Analyst Group of New York Virtual Conference on Thursday, February 18, 2021 at 9:20 a.m. ET. Media and investors may access the live audio webcast at www.pginvestor.com, beginning at 9:20 a.m. ET. The webcast will also be available for replay. About Procter & Gamble P&G serves consumers ar
Top 3 Mutual Fund Holders of P&G 2020/12/31 02:26:12 Investopedia
Discover the top three largest mutual fund holders of Procter & Gamble shares, and learn how their investment portfolios could help your portfolio performance.
Seven startups, including Thrasio and Heyday, hoping to become conglomerates like P&G have raised a combined $950M to acquire small Amazon Marketplace sellers (Tim Bradshaw/Financial Times) 2020/12/24 11:25:16 Techmeme
Tim Bradshaw / Financial Times : Seven startups, including Thrasio and Heyday, hoping to become conglomerates like P&G have raised a combined $950M to acquire small Amazon Marketplace sellers — Start-ups including Thrasio, SellerX and Heroes are rolling up small brands, hoping to become the new P&G or Unilever
Procter & Gamble – 10 Greatest Stocks within the Dow This Previous Week: McDonald’s Heats Up 2020/12/19 16:30:00 Fintech Zoom
Procter & Gamble - 10 Greatest Stocks within the Dow This Previous Week: McDonald's Heats Up -
Procter & Gamble – Complete Report on Wipes Market 2020 | Developments, Progress Demand, Alternatives & Forecast 2020/12/19 16:28:25 Fintech Zoom
Procter & Gamble - Complete Report on Wipes Market 2020 | Developments, Progress Demand, Alternatives & Forecast To 2026 -
Procter & Gamble – Female Hygiene Merchandise Market Spectacular Positive aspects together with key gamers Procter 2020/12/19 06:22:30 Fintech Zoom
Procter & Gamble - Female Hygiene Merchandise Market Spectacular Positive aspects together with key gamers Procter & Gamble, Unicharm, Johnson & Johnson, Kimberly-Clark – LionLowdown -