Publicis Groupe Releases U.S. Diversity Data, Pledges Action 2020/07/01 16:06:22 Adweek
Agency holding company dedicates $50 million toward inclusion and social justice.
Q&A: Publicis Groupe CEO Arthur Sadoun and Chief Diversity Officer Ronnie Dickerson Address Systemic Racism in Advertising 2020/06/12 17:45:10 Adweek
"We are not talking about something that we're going to fix in days. We're talking about months, years," Sadoun said. "You need to start from the right place."
Publicis Groupe Germany: „Wer Media und Kreation getrennt pitcht, verbrennt Geld“ 2020/06/01 22:35:00 HORIZONT
© Publicis Werden gemeinsame Pitches von Kreation und Media von der Ausnahme zur Regel? Bei Publicis ist man davon überzeugt und will den Trend selbst massiv befördern. „Wir sind da fast ein bisschen missionarisch unterwegs“, sagt Christian Rätsch von Saatchi & Saatchi. Rätsch: „Der Markt verlangt nach einer integrierten Sicht. Und genau die liefern wir.“
Instacart quietly launched a new advertising tool to compete with Walmart and Amazon as online grocery shopping surges 2020/05/26 12:00:00 Business Insider
Online grocery startup Instacart has rolled out a new tool that lets brands and agencies buy ads through a self-serve platform. The move signals that Instacart is beefing up its advertising business to compete with Walmart and Amazon. The coronavirus has increased Instacart's popularity with more people buying groceries online but some retailers may not want to continue to work with Instacart as they build out their own advertising businesses. Click here for more BI Prime stories . Grocery delivery service Instacart is looking to take a page from Amazon and Walmart's advertising business. The company has launched a self-serve ad platform that grocery brands can use to promote their products on Instacart's website and app. Brands like Procter & Gamble, Pepsico, and Kraft Heinz have tested it in recent months to buy and manage ad campaigns, and the tool is now available to all advertisers. Instacart's user base has soared during the coronavirus as more people shop for groceries online. In April, Instacart reported that customer orders were up 300% year-over-year, has hired hundreds of thousands of new workers and rolled out new features to keep up with demand.