NLSN NLSN ニ―ルセン・ホ―ルディングス

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 NLSNの企業情報

symbol NLSN
会社名 Nielsen N.V. (NLSN ニ―ルセン・ホ―ルディングス)
分野(sector)   
産業(industry)   
業種 広告_マ―ケティング   工業(Industrials)
概要 事業概要 ニールセン・ホールディングス(Nielsen Holdings plc)はパフォーマンス管理企業。同社はクライアントへ消費者視聴行動分析と異なるオプション間の相互作用を提供する。同社のセグメントは市場調査情報と分析サービスを含む消費者購買(Buy)セグメントとテレビ、ラジオ、オンラインおよびモバイルのオーディエンス、広告測定サービス、および対応する分析を含む消費者視聴(Watch)セグメントがある。Buyセグメントは取引測定データおよび消費者行動情報のコアトラッキングおよびスキャン・データを含む測定サービスと消費者包装商品企業への分析サービスを提供する。メディアクライアントは同社の視聴データを通じて視聴者を理解し、広告インベントリの価値を確立し、コンテンツの価値を最大化する。広告クライアントは視聴データで支出を計画し、最適化する。  ニ―ルセンは米国の情報調査会社。消費者の視聴や購買行動に関する市場調査、インサイト、分析デ―タを提供する。消費者購買行動分析事業は消費者調査、購買者調査、販売予測、商品の市場シェア、新製品の需要予測などを扱う。視聴者行動分析事業はテレビ、ラジオ、インタ―ネット、携帯電話を通じた視聴率および分析デ―タを提供する。本社はニューヨーク。  Nielsen Holdings Plc engages in the provision of global marketing data collection and analytics services. It operates through the Buy and Watch segments. The Buy segments offers consumer packaged goods to manufacturers and retailers. The Watch segment delivers services to media and advertising clients. The company was founded by Arthur C. Nielsen, Sr. in 1923 and is headquartered in New York, NY.
本社所在地 85 Broad Street New York NY 10004 USA
代表者氏名 James A. Attwood
代表者役職名 Executive Chairman of the Board
電話番号 +1 646-654-5000
設立年月日 38838
市場名 NYSE(ニューヨーク証券取引所)
ipoyear
従業員数 42000人
url www.nielsen.com
nasdaq_url
adr_tso
EBITDA EBITDA(百万ドル) 1821.00000
終値(lastsale)
時価総額(marketcap)
時価総額 時価総額(百万ドル) 8413.43500
売上高 売上高(百万ドル) 6515.00000
企業価値(EV) 企業価値(EV)(百万ドル) 16276.43500
当期純利益 当期純利益(百万ドル) -940.00000
決算概要 決算概要 BRIEF: For the fiscal year ended 31 December 2018 Nielsen Holdings PLC revenues decreased 1% to $6.52B. Net loss before extraordinary items totaled $940M vs. income of $533M. Revenues reflect Buy segment decrease of 4% to $3.1B United States segment decrease of 1% to $3.7B North America_South America excluding United States segment decrease of 4% to $569M Asia Pacific segment decrease of 3% to $840M.

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 NLSNのニュース

   Nielsen launches global campaign outcomes database ‘Nielsen Compass’  2020/09/17 13:20:00 The Financial Express
Advertisers, agencies and publishers to leverage insights from outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI
   Launching Nielsen Compass: A World Leading And Powerful Campaign Outcomes Database  2020/09/17 12:00:00 PR Newswire
NEW YORK, Sept. 17, 2020 /PRNewswire/ -- Nielsen (NYSE: NLSN) today announced that it is launching Nielsen Compass, a powerful, world leading database that leverages the company's global scale to establish syndicated normative (norms) standards for campaign outcomes measurement. The…
   Nielsen +2.2% as J.P. Morgan reiterates Overweight after presentation (NYSE:NLSN)  2020/09/16 17:22:18 Seeking Alpha
Nielsen Holdings (NYSE:NLSN) is up 2.2% after J.P. Morgan reiterated its Overweight rating, following the company's presentation at the JPM London conferen
   Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out  2020/09/16 12:00:00 Business Insider
Summary List Placement The TV advertising industry is trying to reinvent itself and become more digital, but there have been signs that the long-held promise of targeted TV advertising is losing some steam with advertisers. The pandemic has accelerated cord cutting as the number of streaming services grows while advertisers cut linear TV budgets and rework big commitments with networks like NBCUniversal, Disney, and ViacomCBS. And AT&T — one of the biggest sellers of targeted, or so-called addressable advertising — is reportedly mulling spinning off its pay-TV service DirecTV and digital ad firm Xandr that was supposed to help it along. Addressable advertising has always represented a small amount of TV inventory, but the coronavirus has exposed some of its pitfalls like high ad prices, a lack of measurement standards, and growing competition from streaming TV companies. When the coronavirus shut down production schedules and sports, advertisers pulled their addressable campaigns along with national ad spend, said Matt Kramer, managing director of advanced advertising at Omnicom Media Group.
   UK supermarket growth slows, but BWS sales still lead the way  2020/09/15 10:11:53 The Drinks Business
Supermarket growth has slowed in the last month as the off-trade recovers, according to the data from retail analysts Kantar and Nielsen - but BWS still leads the FMCG category.
   UK’s overall consumption of alcohol halved during lockdown, data finds  2020/09/07 16:31:09 The Drinks Business
The overall UK consumption of alcohol halved during lockdown, data from Nielsen has suggested, despite staggering sales rises through the supermarkets.
   Nielsen: US market adapts to ‘new normal’ as wine sales growth slows slightly  2020/09/07 10:22:36 The Drinks Business
US off-trade consumers are settling into new normal following the incredible sales spikes seen at the height of the pandemic, the latest data from Nielsen has shown, but US wine appears to be losing out to imports from New Zealand, Italy and France in the most recent weeks.
   Why 'The Umbrella Academy' is Netflix's biggest hit series since 'The Witcher'  2020/09/04 14:33:33 Business Insider
Summary List Placement Netflix's comic-book series "The Umbrella Academy" was a hit last year when its first season debuted. But the show seems to have expanded its audience even further with season two, which dropped July 31 . On Thursday, Nielsen released its first list of top streaming shows in the US from the platforms it measures, which includes just Netflix and Amazon Prime Video right now. Netflix dominated with acquired series like "The Office" and "Grey's Anatomy." "The Umbrella Academy" was the lone Netflix original on the list, but it topped everything else by a long shot with more than 3 billion minutes watched over the week of August 3 to August 6. Users spent 1.1 billion minutes watching the No. 2 show, "Shameless," and 918 million minutes watching the No. 3 show, "Grey's Anatomy," during the same time period. It's the latest data point that indicates that "The Umbrella Academy" is a monster hit, and it's become clear that the new season has made this the most popular Netflix original since "The Witcher," which debuted in December.
   New Nielsen data shows how valuable Netflix's library of old TV shows is, even as the streamer's own 'top 10' metric favors its original series  2020/09/03 18:00:17 Business Insider
Summary List Placement Netflix's catalog of non-original content is still essential for the streamer even as it continues to bulk up its slate of originals, new Nielsen data suggests. Nielsen released on Thursday its first weekly list of the top 10 TV shows in the US that are on the subscription-based streamers it measures, which includes just Netflix and Amazon Prime Video right now. The list is based on the amount of minutes users spent streaming the shows from August 3 to August 10. Unsurprisingly, Netflix dominated with all 10 slots. But only one of them was a Netflix original: "The Umbrella Academy" with more than 3 billion minutes watched over the course of the week. Below is the full list: "The Umbrella Academy" — 3.01 billion minutes "Shameless" — 1.125 billion "Grey's Anatomy" — 918 million "The Office" — 897 million "Criminal Minds" — 697 million "NCIS" — 524 million "In the Dark" — 418 million "Dexter" — 316 million "Supernatural" — 315 million "Parks and Recreation" — 304 million Nielsen's data shows why media companies have dropped so much money on popular programs that already have fanbases to boost their own streaming platforms.
   Insights on the Directory, Mailing List, and Other Publishers Global Market to 2030 - Featuring Thomson Reuters, Nielsen Holdings & YP Holdings Among Others  2020/09/02 12:15:00 Benzinga
DUBLIN , Sept. 2, 2020 /PRNewswire/ -- The "Directory, Mailing List, And Other Publishers Global Market Report 2020-30: COVID-19 Impact and Recovery" report has been added to ResearchAndMarkets.com's offering. This report provides the strategists, marketers and senior management with the critical information they need to assess the global directory, mailing list, and other publishers market as it emerges from the COVID-19 shut down. The global directory, mailing list, and other publishers market is expected to decline from $31.3 billion in 2019 to $29.1 billion in 2020 at a compound annual growth rate (CAGR) of -7.2%. The decline is mainly due to economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is then expected to recover and grow at a CAGR of 2% from 2021 and reach $30.9 billion in 2023. Reasons to Purchase Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies. Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.

 関連キーワード  (広告_マ―ケティング 米国株 NLSN ニ―ルセン・ホ―ルディングス NLSN )

「広告」は、消費者に関心を持たせ、購入させるために、有料の媒体を用いて商品の宣伝をすること。また、そのための文書類や画像、映像、構造物など。ダイレクトメール、チラシ、折り込みなどの広告もある。 従来はテレビ、ラジオ、新聞、雑誌が広告の4大マス(大衆)媒体とされてきたが、近年ではインターネット広告が急成長をみせている。全世界に発信できるうえ、動画や音声を送ることが可能で、双方向で利用者の意見や嗜好を把握できるという利点がある。また、スマートフォンの普及加速もこれに拍車をかけており、インターネット広告市場は今後も飛躍的な成長をみせそうだ。

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