NLSN NLSN ニ―ルセン・ホ―ルディングス

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symbol NLSN
会社名 Nielsen N.V. (NLSN ニ―ルセン・ホ―ルディングス)
分野(sector)   
産業(industry)   
業種 広告_マ―ケティング   工業(Industrials)
概要 事業概要 ニールセン・ホールディングス(Nielsen Holdings plc)はパフォーマンス管理企業。同社はクライアントへ消費者視聴行動分析と異なるオプション間の相互作用を提供する。同社のセグメントは市場調査情報と分析サービスを含む消費者購買(Buy)セグメントとテレビ、ラジオ、オンラインおよびモバイルのオーディエンス、広告測定サービス、および対応する分析を含む消費者視聴(Watch)セグメントがある。Buyセグメントは取引測定データおよび消費者行動情報のコアトラッキングおよびスキャン・データを含む測定サービスと消費者包装商品企業への分析サービスを提供する。メディアクライアントは同社の視聴データを通じて視聴者を理解し、広告インベントリの価値を確立し、コンテンツの価値を最大化する。広告クライアントは視聴データで支出を計画し、最適化する。  ニ―ルセンは米国の情報調査会社。消費者の視聴や購買行動に関する市場調査、インサイト、分析デ―タを提供する。消費者購買行動分析事業は消費者調査、購買者調査、販売予測、商品の市場シェア、新製品の需要予測などを扱う。視聴者行動分析事業はテレビ、ラジオ、インタ―ネット、携帯電話を通じた視聴率および分析デ―タを提供する。本社はニューヨーク。  Nielsen Holdings plc is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies. It is the only company that can offer de-duplicated cross-media audience measurement. Audience is Everything™to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts.
本社所在地 85 Broad Street New York NY 10004 USA
代表者氏名 James A. Attwood
代表者役職名 Executive Chairman of the Board
電話番号 +1 646-654-5000
設立年月日 38838
市場名 NYSE(ニューヨーク証券取引所)
ipoyear
従業員数 42000人
url www.nielsen.com
nasdaq_url
adr_tso
EBITDA EBITDA(百万ドル) 1821.00000
終値(lastsale)
時価総額(marketcap)
時価総額 時価総額(百万ドル) 8413.43500
売上高 売上高(百万ドル) 6515.00000
企業価値(EV) 企業価値(EV)(百万ドル) 16276.43500
当期純利益 当期純利益(百万ドル) -940.00000
決算概要 決算概要 BRIEF: For the fiscal year ended 31 December 2018 Nielsen Holdings PLC revenues decreased 1% to $6.52B. Net loss before extraordinary items totaled $940M vs. income of $533M. Revenues reflect Buy segment decrease of 4% to $3.1B United States segment decrease of 1% to $3.7B North America_South America excluding United States segment decrease of 4% to $569M Asia Pacific segment decrease of 3% to $840M.

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 NLSNのニュース

   You Down With OTT? The MRC Says Its Now CTV  2021/09/08 12:52:12 AdExchanger
The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV. The MRC issued final measurement guidelines on August 30 for CTV. The guidelines, first established with the IAB in 2018 in order Continue reading » The post You Down With OTT? The MRC Says Its Now CTV appeared first on AdExchanger .
   INSEE Cement Secures Spot on LMDs Most Respected Entities List  2021/09/08 07:59:23 Ada Derana Biz
INSEE Cement, Sri Lankas leading and only integrated manufacturer of cement has been ranked amongst Sri Lankas Most Respected Entities 2021 by LMD magazine. The ranking is based on research carried out by Nielsen involving 800 Manager and above personnel within the corporate sector. The data was gathered through unaided and unprompted telephone interviews, where each respondent was asked to name their picks for the top 3 companies in Sri Lanka, along with other questions. The Most Respected Entities ranking by LMD is one of the most prestigious accolades within Sri Lankas corporate sector and reflects the market leading position that INSEE Cement enjoys. Expressing his pleasure, Jan Kunigk, Executive Vice President, Sales, Marketing & Innovations at INSEE Cement said, Being recognized as one of Sri Lankas most respected entities is a testament to our dedication to delivering best-in-class quality, sustainably and reliably. We are achieving this by leading the industry towards sustainable building practices, responsible waste management and digital integration to meet the needs of tomorrow.
   ALPS Series Trust Buys Altice USA Inc, LPL Financial Holdings Inc, Nielsen Holdings PLC, Sells ...  2021/09/08 07:38:05 GuruFocus
Related Stocks: NLSN , CHRW , DIS , ATUS , LPLA , FOXA ,
   Sales of Vegan Meat in Spain Rocketed 31% Between 2019 and 2020, Surpassing 86.5M  2021/09/08 04:39:27 Vegconomist
An article published Monday in La Vanguaria reported that, according to recent data from the consultancy Nielsen, plant-based companies in Spain had a turnover of 86.5 million euros in 2020, an increase of 31% compared to 2019. Spanish brands are beginning to cause a stir and seriously impact the market, such as Heura, whose founders Bernat Añaños and Marc Coloma do not escape the public eye thanks to their passion for the vegan cause, their controversial advertising, and political campaigning. Hello Burger recently launched onto the Spanish market with the Hello Burger, which the company claims is the first fully plant-based burger made with the lowest number of ingredients in the world (only ten). Pizza Chain Papa Johns launched a vegan pizza line called Papa Johns Green, into more than 70 outlets in Spain. Flax & Kale launched in June what it claims to be the largest range of plant-based meats and cheeses made in Spain with 14 meat and 31 cheese products, with the ambition of leading the plant-based market in Spain in the coming year.
   MRC suspends accreditation of Nielsen local TV services  2021/09/07 13:31:33 Tv Tech News
The Media Rating Council (MRC) has decide to suspend its accreditation of Nielsens National Television and Local People Meter and Set Meter Markets services. The changed status becomes effective in mid-September. Source: MRC suspends accreditation of Nielsen local TV services
   Amazon is making its biggest pitch yet for TV ad dollars, but ad buyers say it faces tough competition from Hulu and NBC''s Peacock  2021/07/19 14:01:51 Business Insider
Summary List Placement Amazon is ramping up its pitch for streaming TV ad dollars. Amazon has quietly built out an ad-supported TV platform and formally pitched it to advertisers for the first time in May with an eye-popping stat: 120 million people watch its ad-supported video, from 20 million in January 2020. Four ad buyers who spoke with Insider gave Amazon''s pitch mixed reviews. They said that Amazon has strong targeting data and pricing competitive with other streamers. Its ad load is also lower than linear TV with six minutes of ad time per hour comparable to other streaming services and down significantly from linear TV''s average of 22 minutes. But they said that Amazon lacks compelling content to nab TV budgets. Like other streamers, Amazon hasn''t made a big dent in that business. Mike McHale, head of activation at ad agency Noble People, estimated that only 5% of OTT ad budgets come from linear TV budgets with the rest coming from digital. Amazon''s pitch comprises four properties: Fire TV: Amazon''s streaming device housing publishers'' apps.
   Indian millennials, Gen Z find hope in emojis amid Covid  2021/07/17 06:10:35 Sify.com
New Delhi, July 17 (IANS) More than 80 per cent of millennials and Gen Zies in India have found hope in Covid-19 vaccination by using emojis as a medium to express themselves, a new report has said. While the joining hands emoji emerged as the most used one as part of vaccination drive-related conversations among those aged between 18-25 and 25+ years, the emoji with laughing tears continues to enjoy the top position, the report by AI innovation start-up Bobble AI said on World Emoji Day. The report is based upon privacy-compliant data sourced from more than 64 million devices (without any personally identifiable information) across India in the last one-year period. The ''Emoji with Laughing Tears'' has topped the chart since the last three years with over 10 million people using it on a daily basis. It emerged as the most preferred emoji in the age group of 18-25 years. "With people working remotely, there has been a significant rise in online chatting and with that comes the rise in sharing suitable emojis to depict the emotion most effectively," said Ankit Prasad, Co-Founder and CEO, Bobble AI. "Quite clearly, varied aspects related to the pandemic and cancellation of IPL season has dominated the minds of Millennials and Gen Zies in the last one-year period," he added.
   Nielsen Board OKs A Quarterly Dividend  2021/07/16 18:56:55 Radio & Television Business Report
As its shares continue to rebound from a COVID-19 pandemic exacerbation of a five-year downtrend, the Board of Directors of Nielsen Holdings plc has declared a quarterly cash dividend of Nielsen''s common stock.
   Nielsen Declares Quarterly Dividend  2021/07/16 11:30:00 PR Newswire
NEW YORK, July 16, 2021 /PRNewswire/ -- The Board of Directors of Nielsen Holdings plc (NYSE: NLSN) declared a quarterly cash dividend of $0.06 per share of Nielsen''s common stock. The dividend is payable on September 2, 2021 to shareholders of record at the close of business on August
   Advanced Retail Space Management Applications Software Market to Witness Huge Growth by 2027 | JDA Software, Kantar Retail, Stratacache, APT (A MasterCard Company), Nielsen, Klee Group  2021/07/15 06:43:57 Tramways Monthly
The latest Advanced Retail Space Management Applications Software market study offers an all-inclusive analysis of the major strategies, corporate models, and market shares of the most noticeable players in this market. The study offers a thorough analysis of the key persuading factors, market figures in terms of revenues, segmental data, regional data, and country-wise data. []
   Nielsen Looks to Rectify Panel Makeup After Admitting Pandemic Audience Undercount  2021/05/11 18:33:17 Adweek
Nielsen is issuing guidance to its media partners about the revelation that its pandemic TV audience measurement may have been off by as much as 6% and is aiming to have its in-home panel returned to its pre-Covid size by the end of the month. The conversations and guidance, which Nielsen has been communicating to…
   Nielsen Confirms Undercount of Pandemic TV Viewership Following Standoff With Networks  2021/05/10 22:46:43 Adweek
The organization tasked with checking Nielsen's homework is crying foul about the measurement firm's counts of television usage throughout the first year of the Covid-19 pandemic. And after a month-long face-off with TV networks over this issue, Nielsen has confirmed that its figures do, in fact, need adjustment. The Media Rating Council, a nonprofit organization…
   Nielsen Stock Is Trading Higher On Raising FY21 Guidance After Q1 Earnings Beat  2021/05/06 18:06:17 Benzinga
Nielsen Holdings PLC (NYSE: NLSN ) reported first-quarter FY21 revenue growth of 2.5% year-on-year to $863 million, beating the analyst consensus of $843.9 million. Revenue grew 2.3% on an organic basis. Audience Measurement revenues rose 2.8% Y/Y to $632 million and 2.3% on an organic basis from growth in digital measurement and settling of local pressures. Outcomes & Content revenues rose 1.8% Y/Y to $231 million 2.2% on an organic basis from improving trends in short-cycle revenues and Content growth. Net income … Full story available on Benzinga.com
   TV And Online News Audiences Declined During Biden's First 100 Days: Report  2021/05/01 19:09:20 Benzinga
TV and digital news consumption has gone into a tailspin during Joe Biden’s first 100 days as president. What Happened: According to The Hill , major cable news operations have experienced shrinking audiences since Donald Trump left the White House and Biden moved in. Data compiled by the ratings company Nielsen found Comcast (NASDAQ: CMCSA ) subsidiary MSNBC shrinking from an average of 1.3 million household viewers in the last week of January, shortly after Biden’s inauguration, to 868,000 for the week ending April 25. At CNN, an AT&T (NYSE: T ) subsidiary, viewership numbers over the same period slumped from 1.2 million to … Full story available on Benzinga.com
   Academy Awards Telecast Ratings Crash To Historic Low  2021/04/26 18:46:41 Benzinga
Sunday night's Academy Awards telecast received the ratings equivalent of a Razzie Award, with the lowest viewership audience since data tracking began in 1974. What Happened: The earliest available data from Nielsen's determined that Sunday's show recorded a dismal 1.9 rating among adults ages 18-49 and 9.85 million total viewers, according to a report in The Wrap . The data was not adjusted for time zones – the live telecast started 8:00 p.m. EDT – and finalized data is not due to be released until Tuesday. Nonetheless, the early ratings data represented a 64% year-over-year freefall in the key telecast's key demographic audience and a 58% drop in overall viewers compared to the 2020 telecast, which was the previous holder of the record-low viewer attendance for an Oscars show. Why It Happened: The COVID-19 pandemic disrupted this year's Oscar season, forcing the awards ceremony to be delayed by two months … Full story available on Benzinga.com

 関連キーワード  (広告_マ―ケティング 米国株 NLSN ニ―ルセン・ホ―ルディングス NLSN )

「広告」は、消費者に関心を持たせ、購入させるために、有料の媒体を用いて商品の宣伝をすること。また、そのための文書類や画像、映像、構造物など。ダイレクトメール、チラシ、折り込みなどの広告もある。 従来はテレビ、ラジオ、新聞、雑誌が広告の4大マス(大衆)媒体とされてきたが、近年ではインターネット広告が急成長をみせている。全世界に発信できるうえ、動画や音声を送ることが可能で、双方向で利用者の意見や嗜好を把握できるという利点がある。また、スマートフォンの普及加速もこれに拍車をかけており、インターネット広告市場は今後も飛躍的な成長をみせそうだ。

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