Explore how new platforms and innovative voices are reshaping how entertainment finds and builds an audience. Adobe and Variety brought together filmmakers, marketers, and creative talent at the 2026 Sundance Film Festival to discuss the new craft of collaboration across platforms to drive fandom for content. Hear how teams build momentum and connect with audiences in ways that go beyond the traditional press tour. Featuring: Jason Cassidy, Vice Chairman, Focus Features Dawn Yang, Global Head of Entertainment Partnerships, TikTok Mason Gooding, Actor, I Want Your Sex Stacy Martinet, VP, Marketing Strategy & Communications, Adobe Hannah McMechan, Screenwriter, K-Pop Demon Hunters Angelique Jackson, Senior Entertainment Writer, Variety #sundancefilmfestival #adobe #adobeyoutube Subscribe to Adobe: https://adobe.ly/3Oq11Ay Learn More About Creative Cloud: https://adobe.ly/48KX80I Learn More About Document Cloud: https://adobe.ly/48KHimO Learn More About Experience Cloud: https://adobe.ly/3vspuyC About Adobe Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. We’re changing the world through digital experiences. This YouTube channel represents three cloud products from Adobe: Creative Cloud, Experience Cloud, and Document Cloud. Through our content, we aim to inspire, educate, and empower individuals and businesses to unleash their full potential using Adobe's suite of cloud-based solutions. Our channel brings you exclusive access to Adobe events, including product launches, keynote presentations, and behind-the-scenes coverage. Stay up to date with the latest news, community updates, and developments within the Adobe ecosystem, and gain valuable insights from industry experts and Adobe representatives. Connect with Adobe: Facebook: https://www.facebook.com/adobe Twitter: https://www.twitter.com/adobe Instagram: https://www.instagram.com/adobe TikTok: https://www.tiktok.com/@adobe #Adobe #AdobeYouTube

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