In this video, Gozen Hartman, Chief Executive Officer of Fairlawn, shares how a simple insight changed the way her team thinks about leasing performance. Fairlawn assumed Mondays simply weren't strong tour days. But, in reality, prospective residents were actively searching for homes over the weekend, and valuable opportunities to connect were being missed. Gozen explains how the AppFolio Performance Platform helps Fairlawn create a more connected leasing experience and empowers leasing teams to focus on what they do best: guiding prospects, building trust, and helping people find their next home. That's what Real Estate Performance Management (RPM) looks like in practice: creating better experiences for prospective residents while empowering teams to focus on the relationships that matter most. #thisisperformance #rpm #appfolio

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