Rebecca Hessel Cohen, founder and creative director of lifestyle brand LoveShackFancy, says social media can be a key resource for understanding customers’ evolving needs and thoughts. Pictures and videos of not just the products – but the process behind them – help the team connect authentically to its audience. Hear how Rebecca leverages social media to respond and learn directly from customers. Watch Business Class Episode 3, “Embracing Change." Available on Prime Video and Roku. #AmexBusiness » Subscribe to the Amex YouTube Channel: http://bit.ly/SubscribeAMEX About: American Express is a global service company, providing customers with exceptional access to charge and credit cards, insights and experiences that enrich lives and build business success. Get up close to the passionate lives of rising artists, a new wave of entrepreneurs, and everyday people. Join us for everyday inspiration on the official American Express YouTube channel. More from American Express! Website: https://www.americanexpress.com/ Instagram: https://www.instagram.com/americanexpress/ Twitter: https://twitter.com/AmericanExpress Facebook: https://www.facebook.com/AmericanExpressUS LinkedIn: https://www.linkedin.com/company/american-express Business Class: Rebecca Hessel on Social Media Marketing | American Express https://www.youtube.com/watch?v=CMcKDghov3M

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