For Alli Webb, co-founder of Los Angeles-based Drybar and Squeeze, branding is much more than a logo: it’s the full experience of how customers interact with a company. By finding a way to stand out, Drybar flipped the salon industry on its head, keeping Alli’s sunny personality at its roots. Hear how she built two brands that felt memorable and meaningful to keep customers feeling good. For more of Alli’s story, watch Business Class Episode 4, “Always On.” https://www.americanexpress.com/en-us/business/trends-and-insights/solutions/series/s3-episode-4 Available on Prime Video and Roku. #AmexBusiness » Subscribe to the Amex YouTube Channel: http://bit.ly/SubscribeAMEX About: American Express is a global service company, providing customers with exceptional access to charge and credit cards, insights and experiences that enrich lives and build business success. Get up close to the passionate lives of rising artists, a new wave of entrepreneurs, and everyday people. Join us for everyday inspiration on the official American Express YouTube channel. More from American Express! Instagram: https://www.instagram.com/americanexpress/ Twitter: https://twitter.com/AmericanExpress Facebook: https://www.facebook.com/AmericanExpressUS LinkedIn: https://www.linkedin.com/company/american-express Business Class: Alli Webb on Creating a Branded Experience | American Express https://www.youtube.com/watch?v=NiNIe4QDrOg

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