Episode 1 explores how small business owners often try, fail, learn, and get up again to fund their businesses. Whether bootstrapping or raising money, funding a business can be both stressful and exhilarating – and the financial needs can shift over time. From fueling it from the ground up like Lulu Cordero, founder and CEO of Bomba Curls, to learning how to navigate investor meetings like Chip Malt and Jake Kalick, co-founders of Made In Cookware, entrepreneurs can choose which funding path best works for them. For Alexis Ohanian, co-founder of Reddit and CEO of 776, finding investment was “crucial” to build the business – and now as an investor himself, he better understands what can help founders stand out. There’s no perfect recipe for funding a business, but there are ways to learn and grow from the experience. Watch more episodes of Business Class https://www.americanexpress.com/en-us/business/trends-and-insights/solutions/series #AmexBusiness » Subscribe to the Amex YouTube Channel: http://bit.ly/SubscribeAMEX About: American Express is a global service company, providing customers with exceptional access to charge and credit cards, insights and experiences that enrich lives and build business success. Get up close to the passionate lives of rising artists, a new wave of entrepreneurs, and everyday people. Join us for everyday inspiration on the official American Express YouTube channel. More from American Express! Instagram: https://www.instagram.com/americanexpress/ Twitter: https://twitter.com/AmericanExpress Facebook: https://www.facebook.com/AmericanExpressUS LinkedIn: https://www.linkedin.com/company/american-express Business Class: Episode 1 Bootstrapping vs. Investment | American Express https://www.youtube.com/watch?v=_-K101GwRGM

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