This week on Alter Everything, dive into a comprehensive discussion on how AI is reshaping marketing teams, outlining what tasks AI is best suited for, and emphasizing the critical role of human oversight. This episode offers practical insights on integrating AI tools effectively while maintaining brand integrity and governance. Start your 30 day free trial of Alteryx desktop or the Analytics cloud platform at https://www.alteryx.com/AlterEverything Subscribe to the Alter Everything podcast on your favorite podcast app: Apple Podcasts: https://podcasts.apple.com/us/podcast/alter-everything/id1356137854 Spotify: https://open.spotify.com/show/17KLxb23QlvgcbvLiaPck1?si=FWmOQEITRFCQ42smFjOpfA Stitcher: https://www.stitcher.com/podcast/alteryx/alter-everything Episode Chapters 0:00 AI meets real marketing teams 1:35 What inbound marketing means 4:08 Where AI in marketing stands today 7:11 Adoption challenges: tools, workflows, and mindset 12:00 The 80/20 shift for AI work 15:50 Copywriting, brand voice, and human editing 22:37 AI, design, and human creativity 27:48 Marketing tech stacks and AI literacy 34:04 Governance, security, and shadow AI 40:32 What AI-first marketing teams may look like 45:32 Lightning round: tools, skills, and mistakes 51:18 Closing reflections

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