For Hassan Hajjaj, a rockstar isn’t necessarily a musician. It’s the designer building a world from scratch, the artist finding a new visual language, the creative whose energy changes a room before they say a word. In collaboration with Vigo Gallery, the My London Rockstars exhibition gathers a new generation of makers, thinkers and cultural provocateurs through the eyes of one of contemporary photography’s most distinctive voices. From the streets of London to the walls of Sotheby’s, Hajjaj reflects on the people who inspire him, the unexpected stories hidden inside his signature can frames, and the thrill of bringing new communities into spaces that can sometimes feel out of reach. What emerges is a portrait not only of a city, but of a moment—captured in bold colour, shaped by friendship, and driven by the belief that culture belongs to everyone. Still haven’t subscribed to Sotheby’s on YouTube? ►►https://www.youtube.com/sothebys/ #HassanHajjaj #Sothebys #ContemporaryArt #Photography #LondonArt #PortraitPhotography #ArtExhibition #CreativeCulture #Shoreditch #ArtWorld #BritishArt #VisualCulture #EmergingArtists #ArtCollector #ContemporaryPhotography

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