Tech CFOs Reveal the Truth About Digital Transformation (and How to Make It Work) 70% of digital transformation projects fail. So how did eBay, Zendesk, and T-Mobile defy the odds and reinvent their finance departments from the inside out? In this video, we go behind the scenes with the CFOs of some of the world’s most innovative tech companies to uncover the real blueprint for successful digital transformation — no buzzwords, no fluff, just proven tactics that cut manual work, reduced close cycles, and turned finance teams into strategic growth drivers. You’ll discover: The 3 deadly misconceptions that sabotage most finance transformations The exact processes you should automate first (with the highest ROI) How to overcome cultural resistance and secure executive buy-in Real metrics and results from companies that did it right Whether you're leading finance at a startup or scaling operations in a global enterprise, this is your crash course in how to future-proof your financial operations through smart, strategic digital transformation. Perfect for: CFOs, Controllers, FP&A leaders, and anyone responsible for finance modernization. 👉 Ready to stop talking about transformation and start leading it? Hit play or visit blackline.com ----- Only 30% of Finance Automation projects SUCCEED (because of THIS) The 3 steps PLAYBOOK Tech Giants used to TRANSFORM their finance teams The Proven Digital Transformation BLUEPRINT for Finance Teams

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