Claude Cowork plugins make it possible to run structured, repeatable workflows with persistent context. Instead of relying on one-off prompts, plugins let Claude work directly with real systems and real documents. This video walks through a practical marketing example: using a built-in campaign planning workflow to synthesize multiple launch documents stored in Box. With the Box connector enabled, Claude can reference existing briefs, notes, and plans to produce a consolidated campaign plan — without manual copy-paste or re-prompting. The demo covers: - What Claude Cowork and plugins are designed for - How plugins gather context through clarifying questions - How Claude works directly with Box documents - What a realistic, strategist-ready output looks like This is a concrete look at how Cowork plugins support real-world workflows and how Box fits into that loop as the system of record for enterprise content.

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