Today’s digital environment is noisier than ever. For brands to stand out, they need to be hyper-relevant to their customers. That’s where the power of data comes in. In this episode of The AI Forecast, we’re joined by marketing expert Zontee Hou. Not only does Zontee have 20 years of experience in the marketing industry, she’s also the author of Data-Driven Personalization, the founder of Media Volery, the managing director of consultancy Convince & Convert, and the host of the Data-Driven Decisions podcast. To put it lightly, she is pretty busy! Zontee and our host Paul Muller dive into the challenges and opportunities in data-driven marketing - starting with the gap in data collection among marketers, the balance between precision marketing and consumer privacy, and the current state of AI in marketing. Zontee also highlights the necessity of building proprietary data to maintain a competitive edge in the market.

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