*You recognize the tune, but something feels off.* That's how Marlon Davis describes many of today's AI initiatives: AI karaoke. Organizations are rushing to add AI to products, but too often they're layering technology onto solutions without fully understanding the customer problems they're trying to solve. In this episode of The AI Forecast, Paul Muller sits down with fractional Chief Product Officer at Devlnio, Marlon Davis, to explore how organizations can move beyond superficial AI efforts and build products that deliver meaningful customer value.  Paul and Marlon take a closer look at: - How to identify opportunities where AI genuinely creates value - Why product teams should focus on customer problems before AI solutions - The importance of anthropology and observing customer behavior - How AI can improve product operations and decision-making - Why understanding customer workflows matters more than adding AI features - How product managers can navigate the rise of AI-assisted development If you're deciding where AI belongs in your product portfolio, this episode provides a grounded approach to identifying opportunities that matter to customers.  To hear more about turning AI investments into business value, check out Ep 78 | Mastering Enterprise AI: Why Some Projects Succeed While Others Fail  https://www.youtube.com/watch?v=_0dLMkjbxVw *Stay in touch with Marlon:* Marlon Davis on LinkedIn: https://www.linkedin.com/in/marlondavis/ Froogel Product Manager Newsletter: https://www.linkedin.com/in/marlondavis/recent-activity/newsletter/  Like and subscribe to The AI Forecast, sponsored by Cloudera, to stay up to date on the latest episodes. You can watch the video version of this episode on The AI Forecast. *Links & Resources* 👉Full Series Playlist: https://www.youtube.com/playlist?list=PLe-h9HrA9qfAmGHgsmXUZgLL-T4Xjhlq8 👉Learn more: https://www.cloudera.com/resources/podcast/the-ai-forecast.html?utm_medium=social-organic&utm_source=youtube&keyplay=cross&utm_campaign=Other---FY27-GLOBAL-Always-On-Cloudera-Podcast&cid=UNGATED&utm_content=youtube-cta *🎧 Listen on your platform of choice:* Spotify: https://open.spotify.com/episode/3msxfRbKgY4RfTqtXAMgnN Apple: https://podcasts.apple.com/ie/podcast/mastering-enterprise-ai-why-some-projects-succeed-while/id1779293119?i=1000773094917 Chapters: 0:00 Intro 1:19 What is the AI Karaoke Effect and How Do We Avoid Surface Level Hype? 4:20 Why Medical Advancements Rank as the Ultimate Universal Technology Metric 7:52 Watching Behavior Over Listening to Words: The Anthropology of Product 15:10 The Customer Experience Trap: When Chatbot Loop Bottlenecks Push Consumers Away 19:12 Scoring Value: Two Ways to Quantify Output Quality and ETL Mapper Process Shifting 34:02 Is Your Enterprise Facing the Mother of All Technical Debt and Micro Ecosystem Lock In? 35:50 Understanding Token Economics: Pricing and Packaging Before Going to Market 47:22 Engineering Scale: Forcing Detailed Specifications Back onto Product Managers 50:00 Episode Wrap Up *Connect with Cloudera* Subscribe to stay ahead of the curve with the latest in data strategy, open architectures, and enterprise AI innovations. https://www.youtube.com/channel/UCXY5wm6HlBL_Y_8SDxJNR0g https://www.cloudera.com LinkedIn ► https://www.linkedin.com/company/cloudera Facebook ► https://www.facebook.com/cloudera/ X ► https://twitter.com/cloudera Spotify ► https://open.spotify.com/show/102S8zoZR6nmZV0HxZlxZu #TheAIForecast #Cloudera #ProductManagement #TechGovernance #AIHype #TechStrategy

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