Data is more complex than ever before, and the big data market is growing rapidly with advancements in digital technology such as AI and cloud computing. But with this growth also comes opportunity. The business leaders who can make sense of their data – and transform it into value – will be the winners in today’s data economy. To discuss this, we’re joined by Jan-Willem Middleburg. Jan-Willem is the managing director of Cybiant and the host of the Big Data Talks podcast. Jan and host Paul Muller discuss the evolution of big data, the importance of data strategy, and the challenges organizations face in becoming data-driven. They explore the need for frameworks in data management, the significance of data governance, and the role of self-assessment in improving data practices. The conversation also touches on the future of big data and AI, emphasizing the necessity of articulating a clear data strategy to drive effective decision-making.

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