The FIFA World Cup 2026™ is one of the largest sporting events on Earth — but behind every match, every FIFA Fan Festival™, and every fan experience is an enormous operational effort few people ever see. Inside the Engine Room takes us behind the scenes with Coca-Cola’s FIFA World Cup 2026™ venue operations team as they prepare stadiums, concessions, and activations across North America. From stadium logistics and product distribution to high-pressure matchday preparation, this documentary reveals the hidden teamwork and precision required to help deliver unforgettable FIFA World Cup™ moments for millions of fans. In this episode: • Go behind the scenes to see how the venue and stadium operations teams bring the FIFA World Cup 26™ to life • Learn what happens the day before the match begins • Get a glimpse of the biggest hurdles the operations team faces and how they work together to make sure every fan has the best experience at the FIFA World Cup 26™ This is the unseen side of the FIFA World Cup 26™ — the people, preparation, and operational excellence behind the game. #TeamBehindTheGame #FIFAWorldCup2026 #VenueOperations #CocaCola Timecodes: 00:00 – Introduction 00:28 – Inside the engine room 00:34 – What is venue operations? 01:22 – The day before the match 01:56 – What is a “Hawker”? 02:11 – The main challenges 02:56 – Making moments that matter 03:32 – What it all means to the operations team

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