As Boston prepares to host the FIFA World Cup 2026™, one of America’s most demanding sports cities faces a new test: can soccer earn a lasting place in New England? In this episode of Team Behind the Game, discover how Boston’s revolutionary history and culture of innovation are shaping its approach to the tournament. From education and robotics to A.I. and major event planning, Boston has long been a place where new ideas are tested before they spread. In a city where sports loyalty must be earned, FIFA World Cup 26™ is more than a global event. It is an opportunity to turn curiosity into lasting soccer fandom across Boston and New England. In this episode: • Discover how Boston’s revolutionary history continues to shape its future • Learn how the city’s universities and talent drive innovation • See why education and long-term planning are central to Boston’s identity • Go behind the scenes of the FIFA Fan Festival™ in Boston and the Stadium Fan Experience in Foxborough • See how Coca-Cola is helping deliver the fan experience at scale • Hear how Boston hopes to build lasting soccer fandom in New England Subscribe for more episodes of Team Behind the Game and exclusive stories from the FIFA World Cup 26™ Trophy Tour by Coca-Cola. Need to catch up on Team Behind the Game? View the full playlist here: https://www.youtube.com/watch?v=xznQ9HPyI24&list=PLCIVZWq1FAwdr864n5zFA64itCZpek0wQ TIMECODES: 00:00 – Introduction 00:16 – FIFA arrives in Boston 00:33 – Where the future gets built first 00:47 – Education and innovation in Boston 01:00 – FIFA Fan Festival™ and Stadium Fan Experience 01:24 – Welcoming fans from around the world 01:57 – Boston’s sports culture 02:18 – How Boston and Coca-Cola are innovating for the future Learn more about the FIFA World Cup 2026™: https://www.fifa.com/en/tournaments/mens/worldcup/canadamexicousa2026 Coca-Cola FIFA Partnership: https://www.coca-cola.com/us/en/offerings/fifa-world-cup-26 #CocaCola #FIFAWorldCup2026 #TeamBehindTheGame #Boston #Soccer

 10714      86