Seattle is a city whose story is intimately connected to water. For generations, people have moved through the currents of the Puget Sound, bringing ideas, industry, culture, and a lifeline to this once-remote corner of the country. Now, Seattle finds itself in the spotlight once again with the arrival of the FIFA World Cup™ Original Trophy, signaling the imminent arrival of the world’s biggest sporting event, and the millions of fans, emotions, and stories that come with it. As local Coca-Cola teams put the finishing touches on preparations for the FIFA World Cup 26™, we discover the emotional moments, personal memories, and sense of anticipation shaping the people behind the scenes, and why being part of this tournament is about far more than just a job. At the same time, fans across the Pacific Northwest are already imagining the moments to come: watching matches with family, carrying on traditions, welcoming supporters from around the world, and experiencing the unique sense of community that football can create. This is Seattle: The Tide Turns.

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