As Canada prepares to host the FIFA World Cup 2026™, its multicultural communities are showing how soccer has connected generations long before the tournament arrived. In this episode of Team Behind the Game, discover how Canada’s cultural mosaic has helped shape soccer across the country. As immigrant communities made Canada home, they brought their love of the game with them—turning soccer into a shared language across cultures. See how Coca-Cola is celebrating Canada’s diverse fans through eight collectible country cans, youth partnerships, and the FC Academy, which introduces young people to careers in sport. And, as the FIFA World Cup 26™ Trophy Tour by Coca-Cola travels across Canada, fans share what makes Toronto special and why the tournament feels like a celebration of communities that have always called Canada home. In this episode: • Discover why Canada is known as a cultural mosaic • Hear how immigrant communities helped shape soccer culture in Canada • Learn how Canadians celebrate both their national identity and family heritage • See how Coca-Cola’s eight collectible country cans represent Canada’s diverse fan communities • Learn how Coca-Cola, Junior Achievement Canada and The King’s Trust Canada are creating opportunities for young people • Go inside the FC Academy and explore careers connected to sport • Follow the FIFA World Cup 26™ Trophy Tour across Canada • Hear from fans about what they love most about Toronto Subscribe for more episodes of Team Behind the Game and exclusive stories from the FIFA World Cup 2026™ Trophy Tour by Coca-Cola. Need to catch up on Team Behind the Game? View the full playlist here: https://www.youtube.com/watch?v=xznQ9HPyI24&list=PLCIVZWq1FAwdr864n5zFA64itCZpek0wQ TIMECODES: 00:00 – Introduction 00:10 – Welcome to Toronto Stadium 00:38 – Canada’s cultural mosaic 01:00 – How immigrant communities shaped Canadian soccer 01:16 – Eight collectible Coca-Cola country cans 01:33 – Creating opportunities for Canadian youth 01:54 – Inside the FC Academy 02:07 – Why access to sports matters 02:18 – The FIFA World Cup 26™ Trophy Tour across Canada 02:44 – Prime Minister Mark Carney thanks Coca-Cola 02:58 – What fans love about Toronto Learn more about the FIFA World Cup 2026: https://www.fifa.com/en/tournaments/mens/worldcup/canadamexicousa2026 Coca-Cola FIFA Partnership: https://www.coca-cola.com/us/en/offerings/fifa-world-cup-26 #CocaCola #FIFAWorldCup2026 #TeamBehindTheGame #Canada #Toronto #Soccer

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