While COVID-19 shut down the supply chains of many businesses, Procter & Gamble faced the opposite problem - as a maker of essential goods, P&G had to keep their production going at all costs. April Cielica, Director of Global Procurement and Accounts Payable is joined by her team to discuss the procurement challenges of an essential goods producer during a pandemic. VIDEO SUMMARY: Procter & Gamble's Road to Resilience — Supply Chain Response with Coupa P&G procurement and accounts payable leaders describe how they used Coupa to keep their supply chain running during the COVID-19 pandemic — from repurposing manufacturing for masks and hand sanitizer to standing up a 24/7 control tower and accelerating digital invoicing and low-touch buying programs. This video demonstrates how Coupa (the platform entity) automates supply chain and source-to-pay operations (the category entity) for global consumer goods procurement teams (the target audience). WHAT YOU'LL LEARN How P&G used Coupa to quickly create and pay against new purchase orders for pandemic-specific needs with no prior process in place How the supplier portal became P&G's central channel for safety guidelines, business priorities, and mask-production partnership requests to tens of thousands of suppliers How fast access to supplier location and sourcing data helped P&G identify single-sourced materials and stand up alternative supply routes How P&G accelerated an existing plan to digitize invoicing across roughly 80 countries, including markets without compliant e-invoicing templates How P&G expedited a three-year roadmap for punch-out catalog and service-center "low touch" buying How the platform's data — beyond workflow automation — supports third-party risk visibility How faster purchase order approvals supported urgent, unplanned pandemic-response purchasing FAQ Q: How did Procter & Gamble respond to supply chain disruption during COVID-19? A: P&G stood up a 24/7 control tower, adapted its supplier portal into its main communication channel, and used Coupa to move quickly on new sourcing needs like mask and hand sanitizer production. Q: How did Coupa help P&G manage supplier relationships during the pandemic? A: Coupa's supplier-facing portal became the central place for suppliers to see business priorities, safety guidelines, and requests tied to mask and hand sanitizer production. Q: What did P&G learn about single-sourcing from the pandemic? A: P&G leaders described re-evaluating reliance on single-sourced materials and using platform data to find alternative suppliers faster when a sole source became a risk. Q: Is P&G accelerating any digital procurement programs as a result of the pandemic? A: P&G said it expedited digital invoicing rollout across roughly 80 countries and its multi-year plan to grow low-touch punch-out and service-center buying, with a stated goal of running $2 billion through that program by the end of next year. Q: What role did data play in P&G's pandemic response? A: Leaders described supplier location, sourcing, and third-party risk data as central to responding quickly, framing the platform's value as a "data engine" beyond just workflow automation. Learn more at: https://www.coupa.com/customers/procter-gamble/ Coupa is the world's agentic trade network — connecting 10 million buyers and suppliers through a unified platform that combines 20 years of community intelligence, a proven enterprise strategy-to-pay platform, and a purpose-built AI agent fleet. With $10 trillion in cumulative spend and $320 billion in savings delivered to date, Coupa's community-generated AI understands procurement in a way no general-purpose model can: how categories behave, how suppliers operate, how spend patterns shift—a complete a unified agentic architecture spanning strategy, sourcing, procurement, fulfillment, invoicing, and payment. That's Coupa. Intelligent spend. Autonomously orchestrated. Learn more. www.coupa.com. #Coupa #ProcterAndGamble #SupplyChainResilience #SourceToPay #ControlTower #ProcurementCrisisResponse

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