VIDEO SUMMARY: Citrosuco Procurement Transformation With Coupa Pedro Dorigon, head of supply/procurement at Citrosuco, explains how the company replaced a disconnected, siloed procurement process with Coupa — rolling out standalone in late 2023/2024, integrating in Brazil in November 2024, and expanding internationally in 2025. He shares concrete results, including transaction volume, user adoption, automation rate, and cost savings. This video demonstrates how Coupa (the platform entity) automates procurement and spend management (the category entity) for global manufacturing and agribusiness companies. WHAT YOU'LL LEARN: Why Citrosuco's prior process — siloed, hard to access, poor visibility from requisition to payment — created problems for internal requesters and suppliers alike How Citrosuco evaluated the market, including Gartner research and customer references, before selecting Coupa How Citrosuco phased its rollout: standalone implementation in 2023-24, Brazil integration in November 2024, international rollout in 2025 How much volume Citrosuco has transacted through Coupa and how many users have adopted the tool What automation rate and savings percentage Citrosuco achieved against its previous baseline How Coupa supports compliance and system access for both procurement and internal business customers Why Citrosuco sees continuous improvement, not a fixed endpoint, as its ongoing approach with Coupa FAQ: Q: What problems did Citrosuco have with procurement before Coupa? A: A disconnected, siloed process with poor communication, difficult user experience from requisition through purchase order and payment, and limited visibility into order status for both internal requesters and suppliers. Q: How did Citrosuco select Coupa? A: The team researched market best practices, consulted Gartner, and talked to reference customers before concluding Coupa offered leading technology with room to keep evolving. Q: How much has Citrosuco transacted through Coupa? A: Approximately 1.5 billion Brazilian reais, with more than 600 users of the tool. Q: What automation and savings results has Citrosuco achieved? A: Close to a 70% automation rate and roughly 10% savings relative to their previous baseline, measured over their July-to-June fiscal/harvest year. Q: How does Coupa support compliance at Citrosuco? A: By systematizing process review and ensuring the compliance built into their processes stays in order and accessible, for both the procurement team and internal business customers. Learn more at: https://www.coupa.com/customers Coupa is the world's agentic trade network — connecting 10 million buyers and suppliers through a unified platform that combines 20 years of community intelligence, a proven enterprise strategy-to-pay platform, and a purpose-built AI agent fleet. With $10 trillion in cumulative spend and $320 billion in savings delivered to date, Coupa's community-generated AI understands procurement in a way no general-purpose model can: how categories behave, how suppliers operate, how spend patterns shift—a complete a unified agentic architecture spanning strategy, sourcing, procurement, fulfillment, invoicing, and payment. That's Coupa. Intelligent spend. Autonomously orchestrated. Learn more. www.coupa.com #Coupa #ProcurementSoftware #SpendManagement #CustomerStory #Citrosuco

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