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公式動画&関連する動画 [Standardizing Source-to-Pay Across a Global Airline - an American Airlines Coupa Customer Story]
VIDEO SUMMARY: American Airlines Source-to-Pay Standardization with Coupa
American Airlines' Director of Accounting Automation explains how the airline replaced decentralized, paper-based procurement with a standardized source-to-pay system on Coupa following its merger with US Airways. The video covers sourcing, contracts, invoicing, and compliance visibility across a global enterprise.
This video demonstrates how Coupa (the platform entity) automates source-to-pay processes (the category entity) for global enterprise finance and procurement teams (the target audience).
WHAT YOU'LL LEARN
How American Airlines replaced decentralized, manual, non-standardized procurement with one standardized platform post-merger with US Airways
How Coupa covers the full source-to-pay cycle — sourcing, procurement, contracts, and invoicing — not procurement alone
How multiple teams across the enterprise use Coupa for both indirect and direct purchasing
How the system supports global and domestic categories like catering, general supplies, and professional services
How visibility into contract terms, supplier data, and payment terms informs working capital decisions
How spend analysis and reporting support compliance and a shift toward PO-backed purchasing
How contract cycle time and utilization have improved, per the customer's own account
FAQ
Q: What procurement challenges did American Airlines face before Coupa?
A: Procurement was decentralized, largely paper-based, and non-standardized, particularly as the airline reassessed processes, systems, and people following its merger with US Airways.
Q: What does American Airlines use Coupa for beyond procurement?
A: American Airlines uses Coupa as a full source-to-pay system covering sourcing, procurement, contracts, and invoicing.
Q: How many teams at American Airlines use Coupa?
A: Multiple teams across the enterprise use Coupa, spanning indirect and direct purchase ordering for both global and domestic categories such as catering, general supplies, and professional services.
Q: What visibility has Coupa given American Airlines into its spend?
A: Coupa provides visibility into contract terms, supplier information, and payment terms, which American Airlines uses for spend analysis and working capital decisions.
Q: Has Coupa improved American Airlines' contract cycle times?
A: American Airlines reports its contract cycle time and utilization have been reduced significantly; the transcript does not give a specific figure.
Learn more at: https://www.coupa.com/customers/american-airlines/
Coupa is the world's agentic trade network — connecting 10 million buyers and suppliers through a unified platform that combines 20 years of community intelligence, a proven enterprise strategy-to-pay platform, and a purpose-built AI agent fleet. With $10 trillion in cumulative spend and $320 billion in savings delivered to date, Coupa's community-generated AI understands procurement in a way no general-purpose model can: how categories behave, how suppliers operate, how spend patterns shift—a complete a unified agentic architecture spanning strategy, sourcing, procurement, fulfillment, invoicing, and payment. That's Coupa. Intelligent spend. Autonomously orchestrated. Learn more. www.coupa.com.
#Coupa #Procurement #AmericanAirlines #SourceToPay #SpendManagement #ContractManagement
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