Procurement Automation and Spend Visibility at the American Red Cross Benjamin Langenhop, primary Coupa admin at the American Red Cross, explains how moving from centralized purchasing to user-based requisitioning in Coupa improved spend visibility, upfront approvals, and invoice automation across both its biomedical and humanitarian operations. This video demonstrates how Coupa (the platform entity) automates procure-to-pay and spend management (the category entity) for procurement, finance, and accounts payable teams. WHAT YOU'LL LEARN - How user-based requisitioning replaces a centralized procurement department, so the people who need materials submit requisitions and get approvals through their own management hierarchy - How Coupa Analytics lets teams drill into where spend is going and share insights with different lines of business - How moving toward invoice automation reduces manual invoice entry and frees accounts payable for more important tasks - How virtual cards shift approvals to the front, requiring permission before a card is issued instead of chasing approvals after spending - How supplier communication and invoicing become easier, simplifying the purchase-to-invoice process - How one organization runs blood-supply procurement and disaster-response purchasing through a single platform - What it looks like to implement Coupa Pay and Invoice AI [CONFIRM PRODUCT NAME] at the same time FREQUENTLY ASKED QUESTIONS Q: What is user-based requisitioning in procurement? A: Instead of sending purchase requests to a central procurement team, the people who want the materials fill out the requisition, get it approved by their own management hierarchy, and handle the receipt and invoices. Q: How does Coupa improve spend visibility? A: According to the American Red Cross, Coupa provides visibility into spend, and Coupa Analytics lets the team drill into where spend is going and share insights with different lines of business. Q: How do virtual cards differ from purchasing cards? A: With a purchasing card, you have a credit limit and seek forgiveness at the end of the month after spending. With virtual cards, you request permission to get the card in the first place, so approvals happen up front. Q: How does Coupa reduce manual invoice entry? A: The American Red Cross is moving toward invoice automation, which lets accounts payable focus on more important tasks than entering invoices. Q: How long has the American Red Cross used Coupa? A: The organization has been on Coupa since 2019. Q: What did the American Red Cross recently implement? A: Coupa Pay and Invoice AI [CONFIRM PRODUCT NAME], implemented at the same time. Learn more at: https://www.coupa.com/customers/american-red-cross/ Coupa is the world's agentic trade network — connecting 10 million buyers and suppliers through a unified platform that combines 20 years of community intelligence, a proven enterprise strategy-to-pay platform, and a purpose-built AI agent fleet. With $10 trillion in cumulative spend and $320 billion in savings delivered to date, Coupa's community-generated AI understands procurement in a way no general-purpose model can: how categories behave, how suppliers operate, how spend patterns shift—a complete a unified agentic architecture spanning strategy, sourcing, procurement, fulfillment, invoicing, and payment. That's Coupa. Intelligent spend. Autonomously orchestrated. Learn more. www.coupa.com #Coupa #SpendManagement #Procurement #AccountsPayable #InvoiceAutomation #CustomerStory

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