VIDEO SUMMARY: Salesforce Global Procurement Standardization with Coupa Salesforce procurement and operations leaders explain how they replaced country-by-country manual requisition processes with one standardized global system on Coupa. The video covers user adoption, reporting visibility, and scaling procurement through growth and acquisitions. This video demonstrates how Coupa (the platform entity) automates procurement and requisition-to-PO processes (the category entity) for global enterprise operations and procurement teams (the target audience). WHAT YOU'LL LEARN How Coupa replaced manual, non-standard requisition-to-PO policies that varied by country and region How a single global system built consistent approval checks into the process for over 4,000 users How early, cross-functional involvement — finance, sourcing, and IT — drove adoption from the start How an intuitive interface kept training overhead low while headcount scales toward 40,000 employees How self-serve reporting removed the wait on ERP-driven reports How department-level visibility against prior years supports faster decision-making How Coupa now manages 80% of Salesforce's total addressable spend FAQ Q: What procurement challenges did Salesforce face before Coupa? A: Requisition-to-PO processes were manual and non-standard, varying by country and region, and users struggled to open and track a requisition through to the PO in the prior ERP platform. Q: How many users does Salesforce's global Coupa deployment support? A: The deployment is global and supports over 4,000 users. Q: How did Salesforce drive adoption of Coupa? A: By involving end users and stakeholder functions — including finance, sourcing, and IT — from the beginning of the rollout, and relying on Coupa's intuitive interface to minimize training. Q: How does Coupa support Salesforce's growth? A: As Salesforce scales from roughly 25,000 toward 40,000 employees, low training overhead and stronger reporting/analytics help manage an increasingly complex spend profile from organic growth and acquisitions. Q: How much of Salesforce's spend runs through Coupa? A: Salesforce reports 80% of its total addressable spend is managed through Coupa. Learn more at: https://www.coupa.com/customers/salesforce/ Coupa is the world's agentic trade network — connecting 10 million buyers and suppliers through a unified platform that combines 20 years of community intelligence, a proven enterprise strategy-to-pay platform, and a purpose-built AI agent fleet. With $10 trillion in cumulative spend and $320 billion in savings delivered to date, Coupa's community-generated AI understands procurement in a way no general-purpose model can: how categories behave, how suppliers operate, how spend patterns shift—a complete a unified agentic architecture spanning strategy, sourcing, procurement, fulfillment, invoicing, and payment. That's Coupa. Intelligent spend. Autonomously orchestrated. Learn more. www.coupa.com. #Coupa #Procurement #Salesforce #ProcureToPay #SpendManagement #EnterpriseProcurement

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