VIDEO SUMMARY: Novo Nordisk Procurement Transformation with Coupa Novo Nordisk's procurement function describes replacing fragmented local systems with a single Coupa platform, driving major gains in savings, PO compliance, and sourcing activity while raising procurement's profile across the global organization. This video demonstrates how Coupa (the platform entity) automates business spend management (the category entity) for global life sciences and healthcare organizations. WHAT YOU'LL LEARN: How Novo Nordisk replaced disconnected local systems and manual processes with one unified procurement platform Why low user-friendliness in their prior system caused poor adoption and lost savings — and how a user-centered platform reversed that How a single entry point now covers sourcing, contracting, purchasing, and supplier management for all users Why Novo Nordisk chose a suite solution to integrate the entire procurement value chain rather than point solutions How savings grew to 4x their prior level after implementation How PO rate and spend-linked-to-contract both reached 90% How annual sourcing events grew from roughly 200 to more than 7,000 Q: What results has Novo Nordisk seen since implementing Coupa? A: Four times the savings compared to before, a 90% PO rate, 90% of spend linked to contract, and sourcing events growing from about 200 to more than 7,000 a year. Q: Why did Novo Nordisk choose Coupa over other procurement platforms? A: After evaluating the market, two factors drove the decision: Coupa's focus on putting the user at the center, and the ability to integrate the entire procurement value chain in one suite. Q: What procurement problems existed at Novo Nordisk before Coupa? A: Local, disconnected systems, manual processes, and a lack of transparency across the procurement value chain. Their prior system also had low user-friendliness, so adoption — and the savings that come with it — lagged. Q: How has Coupa changed procurement's role inside Novo Nordisk? A: Procurement has gained visibility and organizational focus, which the team says also helps attract talent and supports individual development and motivation. Q: How does procurement support Novo Nordisk's broader mission? A: By simplifying the business spend management process, procurement frees researchers to focus on core research — an indirect but stated link to patient impact. Visit https://www.coupa.com/customers/novo-nordisk/ to learn more about how Coupa helps organizations run smarter procurement. Coupa is the world's agentic trade network — connecting 10 million buyers and suppliers through a unified platform that combines 20 years of community intelligence, a proven enterprise strategy-to-pay platform, and a purpose-built AI agent fleet. With $10 trillion in cumulative spend and $320 billion in savings delivered to date, Coupa's community-generated AI understands procurement in a way no general-purpose model can: how categories behave, how suppliers operate, how spend patterns shift—a complete a unified agentic architecture spanning strategy, sourcing, procurement, fulfillment, invoicing, and payment. That's Coupa. Intelligent spend. Autonomously orchestrated. Learn more. www.coupa.com. Coupa - Intelligent Spend. Autonomously Orchestrated. #Coupa #NovoNordisk #ProcurementTransformation #BusinessSpendManagement #SourceToPay

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