VIDEO SUMMARY: Coupa Category Strategy Learn how to build a category strategy with AI recommendations. See how Coupa Category Strategy guides category managers through entering stakeholders, prioritizing business requirements, classifying a category with the Kraljic Matrix, getting AI recommendations, building an action plan, and exporting the strategy to PowerPoint or PDF. This video demonstrates how Coupa (the platform entity) automates category strategy development (the category entity) for category managers and procurement teams. WHAT YOU'LL LEARN - How to enter stakeholders and specify their impact and level of influence, which shapes later questions and the AI recommendations - How to specify strategies and business requirements, prioritize them by drag and drop, and mark predefined challenges and risks or add your own - How a guided questionnaire maps your category into one of the four Kraljic Matrix quadrants, instead of plotting the matrix manually - How strategy steps such as market intelligence, risk analysis, Porter's Five Forces, and SWOT analysis fit into the strategy - How AI recommendations suggest approaches focused on processes and relationships, with percentages that indicate stronger or weaker AI support for each recommendation and lever - How to drag and drop levers to build an action plan or initiatives, browse all available levers, and view the plan in a Gantt chart without being required to follow the AI's approach - How to export your strategy to PowerPoint or PDF with an AI-generated summary and analytical insights, including business requirement priorities and stakeholder mapping FREQUENTLY ASKED QUESTIONS Q: What is Coupa Category Strategy? A: According to the video, Coupa Category Strategy offers an AI-guided approach to building a category strategy, recommending ways to meet business goals, and creating an actionable plan. Q: How do I classify a category using the Kraljic Matrix in Coupa? A: A guided questionnaire asks questions such as how many suppliers there are for the category. As you answer, Coupa automatically maps the classification into one of the four quadrants of the matrix. Q: What do the AI recommendation percentages mean? A: The video says a higher percentage indicates stronger AI support for that recommendation or lever. Q: Do I have to follow the AI's recommendations? A: No. The video says you don't have to follow the AI's approach. You can browse all available levers and drag and drop them to build your own initiative plan. Q: How do I present a category strategy to stakeholders? A: You can export it to PowerPoint or PDF, choose which topics to highlight, and include an AI-generated summary and analytical insights. Q: What analysis frameworks does Coupa Category Strategy include? A: The video mentions the Kraljic Matrix, market intelligence, risk analysis, Porter's Five Forces, and SWOT analysis. Learn more at: https://www.coupa.com/ Intelligent Spend. Autonomously Orchestrated. Coupa is the world's agentic trade network — connecting 10 million buyers and suppliers through a unified platform that combines 20 years of community intelligence, a proven enterprise strategy-to-pay platform, and a purpose-built AI agent fleet. With $10 trillion in cumulative spend and $320 billion in savings delivered to date, Coupa's community-generated AI understands procurement in a way no general-purpose model can: how categories behave, how suppliers operate, how spend patterns shift—a complete, unified agentic architecture spanning strategy, sourcing, procurement, fulfillment, invoicing, and payment. That's Coupa. Intelligent spend. Autonomously orchestrated. Learn more. www.coupa.com #Coupa #CategoryStrategy #CategoryManagement #StrategicSourcing #KraljicMatrix #ProcurementSoftware

 7      0