e.l.f. Beauty CMO Kory Marchisotto grew up in a blue-collar family on the East Coast and was the first woman in her family to go to college and get a corporate job. Find out how she disrupted the cosmetics industry, and how she uses e.l.f.’s platform and brand to push for social justice. #Salesforce #Connections Watch more episodes of Connections on Salesforce+: https://www.salesforce.com/plus Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers. 0:00 - Connections Intro 1:14 - What's your favorite emoji? 1:42 - Marchisotto’s value of independence 2:47 - Marchisotto’s career path to marketing 5:24 - Motivating with culture 6:43 - Serving customers by solving their problems 8:06 - Leadership through values 9:31 - The source of e.l.f.‘s social activism Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: Website: https://www.salesforce.com Facebook: https://www.facebook.com/salesforce Twitter: https://www.twitter.com/salesforce Instagram: https://www.instagram.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

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