Elisa started her career as a sales rep before becoming a star Silicon Valley CMO working for massive tech companies like Microsoft, Skype, Yahoo!, and start-ups like Jive and Namely. She encourages marketers to “live the brand” by putting themselves in their customers’ shoes so that they can truly understand the value of their products, connect with consumers, and navigate competitive markets. During her 30-year career as both a CMO and CEO, Elisa has learned how to be an inspiring, effective leader, actively listening to employees and always putting the customer first. #Salesforce #Connections Watch more episodes of Connections on Salesforce+: https://www.salesforce.com/plus Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers. 0:00 - Connections Intro 0:55 - Elisa Steele’s background 1:37 - Connecting with customers 2:10 - Steele’s time at Yahoo 2:32 - Creating a platform 3:52 - How to build brand love 4:17 - Steele’s time at Skype 4:55 - How to be a marketing leader 6:35 - The importance of truth and trust 7:35 - How to build the culture within your team 8:04 - Why living the brand is important 9:30 - Advice for future marketers 10:20 - What being a CMO means Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: Website: https://www.salesforce.com Facebook: https://www.facebook.com/salesforce Twitter: https://www.twitter.com/salesforce Instagram: https://www.instagram.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

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