Learn how Salesforce and Slack powered the largest puzzle hunt in history during the biggest sporting event in the world. When MrBeast (Jimmy Donaldson) dreamed of a massive $1 million giveaway involving over 100 clues and millions of solvers, he turned to Salesforce and a custom Slackbot to manage the scale in real time. This video explores how the Agentic Enterprise functions without boundaries, using 78 different Salesforce orgs to monitor user interactions and puzzle trends in real time. Discover how Slackbot acted as a digital sidekick for players, helping them organize thoughts and uncover clues without ever spoiling the answer. Whether it was tracking 200,000 people per minute or making data-driven decisions to release hints, Salesforce provided the infrastructure to turn a 30-second Super Bowl ad into a global interactive experience. *In This Video* • Scale with Salesforce: How 78 Salesforce orgs supported millions of real-time puzzle solvers. • Custom Slackbot Integration: Using Slack as a "digital sidekick" to guide players through complex riddles. • Real-Time Data Monitoring: How the team used Salesforce technology to observe 200,000 interactions per minute. • Collaborative Success: Bringing 250 people across multiple organizations together via Slack to execute a "rocket launch" level event. Timestamps 0:00 – Managing a $1 Million MrBeast Puzzle Hunt 0:22 – Solving the Scale Problem with Salesforce 0:50 – Real-Time Monitoring with Slackbot 1:10 – Building on the Core Salesforce Platform 1:35 – How Slackbot Guides Puzzle Solvers 2:10 – Deploying 25 Clues in a 30-Second Ad 2:45 – Real-World Social Media Clue Integration 3:15 – Preparing for the Post-Super Bowl Launch 3:45 – Handling 200,000 People Per Minute 4:15 – Making Data-Driven Decisions (No More "Vibes") 5:00 – The Agentic Enterprise and Project Outcome *Resources & Links* Watch more Salesforce Customer Stories: https://youtube.com/playlist?list=PLnobS_RgN7JY_KSSnuHYCGusBVx8AGeJg&si=ubYRDIctaynBIzCs Learn more about Salesforce: https://www.salesforce.com Get Started with Slack: https://www.salesforce.com/slack/ Learn about Agentic AI: https://www.salesforce.com/agentforce/how-it-works/ #Salesforce #Slack #MrBeast #PuzzleHunt #DigitalTransformation #AgenticEnterprise Subscribe to Salesforce’s YouTube Channel: http://bit.ly/SalesforceSubscribe Facebook: https://www.facebook.com/salesforce Twitter: https://www.twitter.com/salesforce Instagram: https://www.instagram.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce About Salesforce: Improve customer relationships with Salesforce, the #1 AI CRM where humans with agents drive customer success together. Our integrated platform pairs your unified customer data with trusted agents that can assist, take action autonomously, and hand off seamlessly to your employees in sales, service, marketing, commerce, and more. Disclaimer: This video is for demonstration purposes only. All account data depicted is fictional and does not contain personally identifiable information (PII). This content is intended solely to illustrate product functionality in a simulated environment.

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