What does agentic AI look like for the world's leading live entertainment company? For Live Nation, Agentforce is embedded directly into the workflows fans and employees already use. Their Venue Agent, grounded in Data 360, handles about 96% of fan cases across 120 venue websites, while Melody, an agentic festival guide launched with the BottleRock team, drove over 37,000 fan interactions in just 12 days. See how these agentic experiences are improving fan experience and building a scalable foundation for future events worldwide. What is Agentforce? https://youtu.be/irdNqlytsLc Watch the Agentforce Keynote from Dreamforce 2026: https://youtu.be/lIJwLZ_ZtD0 Watch a 2-Minute Recap of the Agentforce Keynote: https://youtube.com/shorts/_R0WrAX3_UU _______ This video comes to you from Dreamforce 2026, the conference that helps you unlock unprecedented success with the power of trusted AI Agents, real-time data, and CRM. This is where you become an Agentic Enterprise. Watch all of our content from Dreamforce 2026 here: https://www.salesforce.com/plus/experience/dreamforce_2026 Continue your learning journey on Salesforce+: https://www.salesforce.com/plus Subscribe to Salesforce’s YouTube Channel: http://bit.ly/SalesforceSubscribe _______ #Salesforce #Dreamforce #AgenticCRM #AgenticEnterprise #Dreamforce2026 #DF26 #Agentforce Learn more about Salesforce: https://www.salesforce.com Twitter: https://www.twitter.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce Instagram: https://www.instagram.com/salesforce Facebook: https://www.facebook.com/salesforce About Salesforce: Improve customer relationships with Salesforce, the #1 AI CRM where humans with agents drive customer success together. Our integrated platform pairs your unified customer data with trusted agents that can assist, take action autonomously, and hand off seamlessly to your employees in sales, service, marketing, commerce, and more. Disclaimer: This video is for demonstration purposes only. All account data depicted is fictional and does not contain personally identifiable information (PII). This content is intended solely to illustrate product functionality in a simulated environment.

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