See how telecommunications leaders are turning AI innovation into measurable revenue with Salesforce and Agentforce. Discover how the latest agentic AI and headless capabilities can help telcos create smarter customer experiences, streamline operations, and drive growth across every touchpoint. Learn how industry leaders are balancing AI speed, trust, and precision while using automation and connected experiences to improve engagement, increase efficiency, and unlock new revenue opportunities. Learn more about Salesforce for Communications: https://www.salesforce.com/communications/ Check out our agentic AI guide: https://www.salesforce.com/agentforce/what-is-agentic-ai/ Learn more about Agentforce: https://www.salesforce.com/agentforce/ Timestamps: 0:00 AI transformation in telco 2:57 Overcoming industry complexity 7:10 AT&T's journey with AI 10:56 Retail transformation stories 17:01 Demonstrating customer acquisition 20:42 KPN's business expansion 28:04 Competitive market strategy 32:04 Telstra's operational insights 37:01 Driving customer retention 43:16 Closing remarks _______ This video comes to you from Dreamforce 2026, the conference that helps you unlock unprecedented success with the power of trusted AI Agents, real-time data, and CRM. This is where you become an Agentic Enterprise. Watch Marc Benioff's opening keynote here: https://youtu.be/wYFt9NCYaVI Watch all of our content from Dreamforce 2026 here: https://www.salesforce.com/plus/experience/dreamforce_2026 Continue your learning journey on Salesforce+: https://www.salesforce.com/plus Subscribe to Salesforce’s YouTube Channel: http://bit.ly/SalesforceSubscribe _______ #Salesforce #Dreamforce #AgenticCRM #AgenticEnterprise #Dreamforce2026 #DF26 Learn more about Salesforce: https://www.salesforce.com Twitter: https://www.twitter.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce Facebook: https://www.facebook.com/salesforce Instagram: https://www.instagram.com/salesforce About Salesforce: Improve customer relationships with Salesforce, the #1 Agentic CRM where humans with agents drive customer success together. Our integrated platform pairs your unified customer data with trusted agents that can assist, take action autonomously, and hand off seamlessly to your employees in sales, service, marketing, commerce, and more. Disclaimer: This video is for demonstration purposes only. All account data depicted is fictional and does not contain personally identifiable information (PII). This content is intended solely to illustrate product functionality in a simulated environment.

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