HBF Health partnered with Salesforce and AWS to accelerate AI adoption and modernize member support, addressing legacy procurement challenges and fragmented data access that had slowed frontline teams. By procuring Agentforce through AWS Marketplace, HBF reduced procurement lead times from months to days and is deploying AI agents to deliver 360-degree member insights and secure, context-aware experiences. Learn how HBF is leveraging Salesforce and AWS to streamline procurement, scale AI across the member journey, and explore future Agentforce + Amazon Bedrock interoperability for digital claims and reduced call volumes. https://www.salesforce.com/partners/aws/ ---------- #salesforce #AgenticEnterprise #Agentforce #AWS #digitaltransformation Subscribe to Salesforce’s YouTube Channel: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: https://www.salesforce.com Twitter: https://www.twitter.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce Instagram: https://www.instagram.com/salesforce Facebook: https://www.facebook.com/salesforce About Salesforce: Improve customer relationships with Salesforce, the #1 AI CRM where humans with agents drive customer success together. Our integrated platform pairs your unified customer data with trusted agents that can assist, take action autonomously, and hand off seamlessly to your employees in sales, service, marketing, commerce, and more. Disclaimer: This video is for demonstration purposes only. All account data depicted is fictional and does not contain personally identifiable information (PII). This content is intended solely to illustrate product functionality in a simulated environment.

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