Strava Co-founder and Executive Chairman Mark Gainey launched a platform where cyclists, runners, and swimmers can train, track progress, and compete with fitness enthusiasts around the globe — from local workout buddies to Tour de France riders. Mark believes successful marketing starts with a powerful product. As an athlete himself, he set out to create an app that he and his active friends would want to use. He shares how his targeted approach to marketing, listening skills, and authenticity helped build the company from one user to a community of 90 million. #Salesforce #Connections Watch more episodes of Connections on Salesforce+: https://www.salesforce.com/plus Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers. 0:00 - Connections Intro 1:04 - What is Strava? 3:25 - How to build a community 5:38 - How to maintain a global connection with your community 8:44 - How to connect with customers 11:12 - Listening to your audience Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: Website: https://www.salesforce.com Facebook: https://www.facebook.com/salesforce Twitter: https://www.twitter.com/salesforce Instagram: https://www.instagram.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

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