Roland Busch, President and CEO of @Siemens, and Marc Benioff explore how industrial AI is driving innovation from the factory floor to the customer experience. Hear how artificial intelligence is transforming business models and shaping what comes next for industry and enterprise. Learn more about Agentforce: https://www.salesforce.com/agentforce/ Check out our guide on artificial intelligence (AI): https://www.salesforce.com/artificial-intelligence/what-is-ai/ Timestamps 00:00 - Introduction: Marc Benioff Welcomes Siemens CEO Roland Busch 02:00 - Siemens History & Transformation: Overview of Global Business 07:32 - Industrial AI & Combining Real and Digital Worlds 11:06 - Cultural Change: From Fleet of Ships to One Tech Company 15:48 - Global AI Architecture: Local for Local Products & R&D 17:16 - Managing Cultural Transformation Across Global Teams 22:25 - Regional Strengths & Harnessing Global Innovation 25:35 - Forging Strategic Partnerships & Teamcenter Integration 27:18 - Innovation Strategy: Organic R&D vs. Strategic M&A 30:24 - Future of Engineering: AI Skills & Creativity 35:00 - European Industrial Landscape & Global Transformation 40:23 - Leadership & Optimism for the Next Generation _______ This video comes to you from Dreamforce 2026, the conference that helps you unlock unprecedented success with the power of trusted AI Agents, real-time data, and CRM. This is where you become an Agentic Enterprise. Watch Marc Benioff's opening keynote here: https://youtu.be/wYFt9NCYaVI Watch all of our content from Dreamforce 2026 here: https://www.salesforce.com/plus/experience/dreamforce_2026 Continue your learning journey on Salesforce+: https://www.salesforce.com/plus Subscribe to Salesforce’s YouTube Channel: http://bit.ly/SalesforceSubscribe _______ #Salesforce #Dreamforce #AgenticCRM #AgenticEnterprise #Dreamforce2026 #DF26 Learn more about Salesforce: https://www.salesforce.com Twitter: https://www.twitter.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce Facebook: https://www.facebook.com/salesforce Instagram: https://www.instagram.com/salesforce About Salesforce: Improve customer relationships with Salesforce, the #1 Agentic CRM where humans with agents drive customer success together. Our integrated platform pairs your unified customer data with trusted agents that can assist, take action autonomously, and hand off seamlessly to your employees in sales, service, marketing, commerce, and more. Disclaimer: This video is for demonstration purposes only. All account data depicted is fictional and does not contain personally identifiable information (PII). This content is intended solely to illustrate product functionality in a simulated environment.

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