Discover why trusted enterprise context is the key to getting more value from AI. Learn how Salesforce Data 360 gives both humans and AI agents access to real-time customer context and connected data to deliver smarter, more personalized experiences. See how businesses can use Data 360 to win more customers, improve AI efficiency, and scale trusted AI across the enterprise. Learn more about Data 360: https://www.salesforce.com/data/ Check out our guide to AI agents: https://www.salesforce.com/agentforce/ai-agents/ Timestamps 00:00:05 - Introduction to Contextual Data Advantage 00:01:18 - Salesforce Data 360 Growth & Zero Copy Network 00:03:01 - Solving Time to Value & Accuracy with AI 00:05:05 - Trusted Enterprise Context Key Elements 00:08:14 - Unveiling the Agentic CDP & Agent Context Engine 00:10:41 - Demo: Headless Agentic CDP with MCP Connectors 00:13:12 - Demo: AI-Powered Segment Builder & Data Lineage 00:18:53 - Agent Context Engine (ACE) Architecture Overview 00:19:46 - Demo: Dynamic Enterprise Context & Memory Across Agents 00:24:04 - Customer Success: Lowe’s Customer 360 & Loyalty Engine 00:29:17 - Introducing Agentforce Coworker for Enterprise Teams 00:30:19 - Demo: Agentforce Coworker Daily Prep & Workflow Action 00:34:35 - How to Enable Agentforce Coworker in Minutes 00:36:04 - Customer Success: Accenture’s 16,000-User Deployment 00:40:48 - Trailblazer Recognition & Keynote Wrap-Up _______ This video comes to you from Dreamforce 2026, the conference that helps you unlock unprecedented success with the power of trusted AI Agents, real-time data, and CRM. This is where you become an Agentic Enterprise. Watch Marc Benioff's opening keynote here: https://youtu.be/wYFt9NCYaVI Watch all of our content from Dreamforce 2026 here: https://www.salesforce.com/plus/experience/dreamforce_2026 Continue your learning journey on Salesforce+: https://www.salesforce.com/plus Subscribe to Salesforce’s YouTube Channel: http://bit.ly/SalesforceSubscribe _______ #Salesforce #Dreamforce #AgenticCRM #AgenticEnterprise #Dreamforce2026 #DF26 Learn more about Salesforce: https://www.salesforce.com Twitter: https://www.twitter.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce Facebook: https://www.facebook.com/salesforce Instagram: https://www.instagram.com/salesforce About Salesforce: Improve customer relationships with Salesforce, the #1 Agentic CRM where humans with agents drive customer success together. Our integrated platform pairs your unified customer data with trusted agents that can assist, take action autonomously, and hand off seamlessly to your employees in sales, service, marketing, commerce, and more. Disclaimer: This video is for demonstration purposes only. All account data depicted is fictional and does not contain personally identifiable information (PII). This content is intended solely to illustrate product functionality in a simulated environment.

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