Authenticity captures attention. Technology drives scale. Together, they create impact. Alex Honnold's live global @Netflix broadcast from the top of Taipei 101 signals a new era in nonfiction storytelling, where purpose-driven action becomes a real-time cultural marketing moment. In an always-on, content-saturated world, what does it take to break through the noise and truly reach audiences? How do you transform authentic achievement into sustained relevance, virality, and measurable impact. Alex Honnold and Netflix's Brandon Riegg unpack how the Taipei 101 climb went from a singular physical feat to a global cultural event, and why the fusion of purpose and platform is the proven formula for relevance, virality, and impact at scale. Connections 2026 Timestamps [00:05] Corporate Philanthropy Introduction at Salesforce [01:03] Global Storytelling Master Class Overview [02:51] Managing High-Consequence Risks and Preparation [04:21] Capturing Audience Attention on Global Platforms [05:47] Embracing Failure to Drive Creative Success [08:02] Salesforce Philanthropy Partnership with Honnold Foundation [09:43] Business as a Platform for Climate Change Science [12:06] Evaluating High-Impact Buzzy Stories [14:11] Building Mutual Trust in Brand Partnerships [19:13] Driving Engagement with Live vs On-Demand Content [23:34] Navigating Decisions During Weather Delays [26:41] Balancing Storytelling Authenticity with Global Scale [32:00] Defining ROI and Success Metrics for Big Bets [34:00] Empowering Communities via Local Storytellers [37:08] Scaling Organizational Success through Trusted Leadership [40:02] Career Advice for Aspiring Marketers and Humans #CNX26 #Salesforce #SalesforceMarketing #AlexHonnold #CulturalMarketing #SkyscraperLive #freesolo Subscribe to Salesforce’s YouTube Channel: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: https://www.salesforce.com Twitter: https://www.twitter.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce Instagram: https://www.instagram.com/salesforce Facebook: https://www.facebook.com/salesforce About Salesforce: Improve customer relationships with Salesforce, the #1 AI CRM where humans with agents drive customer success together. Our integrated platform pairs your unified customer data with trusted agents that can assist, take action autonomously, and hand off seamlessly to your employees in sales, service, marketing, commerce, and more. Disclaimer: This video is for demonstration purposes only. All account data depicted is fictional and does not contain personally identifiable information (PII). This content is intended solely to illustrate product functionality in a simulated environment.

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