As Levi’s brand president, a national gymnastics champion, a Netflix documentary producer (“Athlete A”), and a published author (“Chalked Up”), Jen Sey has learned how to balance her passions and stand up for her beliefs. She reflects on the cultural impact of Levi’s jeans in music and social movements, discusses how to create relevant content, and shares how she pushes the company to embrace the American values of freedom, progress, and inclusion. #Salesforce #Connections Watch more episodes of Connections on Salesforce+: https://www.salesforce.com/plus Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers. 0:00 - Connections Intro 0:49 - Jen Sey’s experience as a gymnast 2:02 - How she fell in love with Levi’s jeans 3:04 - How versatility helps to succeed in marketing 4:56 - What marketers need to do to innovate brands 6:00 - Liberation through authenticity and being yourself 6:47 - Producing a Netflix documentary about abuse of women in gymnastics 7:42 - Advice on authenticity at work 8:50 - Advice to marketers looking to connect with customers’ social issues 10:50 - Ensuring brand relevance Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: Website: https://www.salesforce.com Facebook: https://www.facebook.com/salesforce Twitter: https://www.twitter.com/salesforce Instagram: https://www.instagram.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

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