NBCUniversal’s Linda Yaccarino rose all the way from intern to Chair of Global Advertising & Partnerships. Her team led NBCU’s dive into the streaming pool with Peacock, helping them keep pace with Netflix, Hulu, Disney+, and other competitors. As a leader and a woman in media, Linda faced obstacles and endured loneliness — but she managed to turn vulnerability into strength. She shares how opening up to her team invited their advice and support, and how being the only woman at the table was an opportunity to stand out. #Salesforce #Connections Watch more episodes of Connections on Salesforce+: https://www.salesforce.com/plus Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers. 0:00 - Connections Intro 0:54 - Linda Yaccarino’s background 2:22 - Transforming a media company 4:15 - Advice to future marketers 5:53 - The 1 year anniversary of Peacock 7:15 - NBCUniversal’s main focus 9:33 - Women in the workplace 10:30 - Embracing your differences Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: Website: https://www.salesforce.com Facebook: https://www.facebook.com/salesforce Twitter: https://www.twitter.com/salesforce Instagram: https://www.instagram.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

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