Discover how agentic marketing is transforming the way brands connect with customers. Hear from Salesforce product leaders and customers on how AI agents turn marketing goals into continuous, real-time decisions that help drive growth across every stage of the customer journey. Learn how agentic marketing can help teams respond faster to customer behavior, optimize experiences in real time, and reach customers wherever they discover, engage, and make purchasing decisions. Learn more about Agentforce Marketing: https://www.salesforce.com/marketing/ Check out our guide to agentic marketing: https://www.salesforce.com/marketing/ai/agentic-marketing-guide/ Learn more about AI agents: https://www.salesforce.com/agentforce/ai-agents/ Timestamps: 0:00 Marketing in the AI era 4:20 Shaping brand perception 13:09 Personalized fan experiences 17:02 Automating campaign execution 27:59 Turning intent into pipeline 40:05 Community and conclusion _______ This video comes to you from Dreamforce 2026, the conference that helps you unlock unprecedented success with the power of trusted AI Agents, real-time data, and CRM. This is where you become an Agentic Enterprise. Watch Marc Benioff's opening keynote here: https://youtu.be/wYFt9NCYaVI Watch all of our content from Dreamforce 2026 here: https://www.salesforce.com/plus/experience/dreamforce_2026 Continue your learning journey on Salesforce+: https://www.salesforce.com/plus Subscribe to Salesforce’s YouTube Channel: http://bit.ly/SalesforceSubscribe _______ #Salesforce #Dreamforce #AgenticCRM #AgenticEnterprise #Dreamforce2026 #DF26 Learn more about Salesforce: https://www.salesforce.com Twitter: https://www.twitter.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce Facebook: https://www.facebook.com/salesforce Instagram: https://www.instagram.com/salesforce About Salesforce: Improve customer relationships with Salesforce, the #1 Agentic CRM where humans with agents drive customer success together. Our integrated platform pairs your unified customer data with trusted agents that can assist, take action autonomously, and hand off seamlessly to your employees in sales, service, marketing, commerce, and more. Disclaimer: This video is for demonstration purposes only. All account data depicted is fictional and does not contain personally identifiable information (PII). This content is intended solely to illustrate product functionality in a simulated environment.

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