In our premiere episode, meet Sara Varni, CMO at Twilio, and hear about her journey to the top, how she handles imposter syndrome, and her focus on authentic marketing. Also find out who Sara considers her hero. #Salesforce #Connections Watch more episodes of Connections on Salesforce+: https://www.salesforce.com/plus Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers. 0:00 - Connections Intro 0:49 - Experience in NASDAQ as a female trader 1:55 - How to overcome impostor syndrome 3:13 - Connecting through bowling! 5:11 - Being in a technical world as a woman 6:25 - How to connect with customers with authenticity 8:22 - The importance of marketing vision and values 9:53 - How to balance life as a mom and a wife 10:46 - Sara Varni’s hero Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: Website: https://www.salesforce.com Facebook: https://www.facebook.com/salesforce Twitter: https://www.twitter.com/salesforce Instagram: https://www.instagram.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

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