The gap between high-and underperforming marketing teams is widening, driven by a new approach to data & AI. We bring together three marketing Trailblazers to deconstruct the report’s critical findings. 🔗 Get your copy of the full State of Marketing report here: https://www.salesforce.com/marketing/resources/state-of-marketing-report/conf/ Timestamps 0:00 - Salesforce State of Marketing Demographics 3:40 - Implementing AI as a Top Challenge and Priority 6:00 - Navigating the Cultural Shift and Data Privacy 8:00 - Top AI Use Cases for Personalizing Content 9:45 - Low-Hanging Fruit: Reducing Internal Meeting Times 12:20 - A/B Testing Creative Copy 15:10 - Unifying Customer Segmentation 16:40 - Slackbot Prompts and Accessing Unstructured Data 19:45 - Connecting Marketing, Sales, and Service Data Touchpoints 25:35 - Cleaning and Informing Member Profiles with Salesforce 26:50 - Mitigating Risks of Shadow AI with Data Privacy T&Cs 29:15 - Reshaping Your SEO Strategy for AI Search 32:40 - Building an LLM Page and FAQ Infrastructure 34:25 - Leadership Onboarding and Scaling Agentic AI Resources & Links Explore Agentforce Marketing: https://www.salesforce.com/agent-force-marketing Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe Connections 2026 #SalesforceMarketing #StateOfMarketing #AISearch #AgenticAI #marketingcloud

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