Meet Bradley Taylor, whose passion for high-tech printing led him to a technical development that dramatically improved the quality of a decades-old technology, flexography. Think colorful flexible packaging used to wrap grocery store meats, breads, snacks and other goodies. This innovation to flexography also lowered costs and reduced process time. But what exactly is flexography? Join Brad as he reveals how this process to create vibrant, bold, eye-catching, flexible packaging comes down to four colorful dots designed to affect your visual perception in different ways. Or, as Brad puts it, what you see is not what’s there.

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