When Shinsegae International, one of South Korea's largest retailers, began modernizing its application architecture, the engineering team saw more than just a tech upgrade, they saw a chance to drive real business impact. In this talk, Sungwuk Eric Song, Technical Program Manager at Shinsegae International's ecommerce tech team, shares how the team decided early on to connect engineering and product metrics for each service domain. You'll hear how, with a few lines of code, they unlocked new insights into customer behavior that led to persuading the C-suite of the need for reformation, proving the importance of modernization, and helped to add another angle of approach to design, marketing, and sales teams work. Expect real-world examples of how this collaborative approach surfaced new customer journeys and influenced ecommerce marketing operations. You'll walk away with practical strategies for making customer-related metrics actionable and building a proactive customer-centric culture.

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