Seherish Mughal, Senior Director of Product Management at Red Hat, shares how the open-source software leader executed a massive digital transformation. Facing an 18-year-old, heavily customized legacy Salesforce platform and a top-down mandate to modernize within 12 months, Red Hat focused on global process standardization. By integrating Docusign CLM natively with Salesforce Core and Salesforce CPQ, Red Hat unified its front-end sales operations with its back-end agreement management, cutting contract turnaround times by 50% down to just 2 to 5 days. Learn more about Red Hat's success story: https://www.docusign.com/customer-stories/red-hats-transformation-how-docusign-and-salesforce-are-scaling-for-the *The Strategy:* Aligning Front-End and Back-End Workflows Red Hat realized that a front-end sales acceleration strategy is toothless without backend agreement optimization. Instead of a simple "lift-and-shift" of old habits, the product management team completely re-engineered their end-to-end agreement workflow to scale for the future. - Ecosystem Integration: Natively connecting Docusign with Salesforce Core and Salesforce CPQ to ensure data flows deterministically across the pipeline. - Simplification: Stripping away overly complex deal structures to enable automated, rapid review paths. - Unified Standards: Building a streamlined process that global teams can understand and adopt with minimal friction. *Video Chapters:* - 0:00: Enterprise Digital Transformation at RedHat - 0:22: The Challenge: Modernizing 18 Years of Salesforce Customization in 12 Months - 0:35: The Approach: Why Front-End Sales Needs Back-End Agreement Management - 0:50: Rejecting the "Lift-and-Shift" Model to Build for Future Scale - 0:57: Integrating Docusign Natively with Salesforce Core and Salesforce CPQ - 1:08: The Results: Cutting Agreement Turnaround Times by 50% (Down to 2-5 Days)

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