What started as a fun internal World Cup prediction game quickly evolved into a fully-featured community application built entirely on the Domo platform. In this session, we'll walk through how Sony Interactive Entertainment created a custom World Cup 2026 Prediction Challenge using Domo Apps, AppDB, Workflows, Code Engine, and Domo AI. Participants submit match predictions, compete on a live leaderboard, receive AI-generated tournament highlights, and follow the competition throughout the World Cup—all within a custom-built application. We'll share the architecture behind the solution, discuss how AI was integrated to generate dynamic tournament commentary, and demonstrate how Domo can power engaging operational applications—not just dashboards. Whether you're interested in custom apps, AI-powered workflows, or building interactive experiences on top of your data, you'll leave with practical ideas you can apply in your own organization.

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