Are you ready to turn every marketer into your sharpest campaign strategist? Welcome to the era of the Intelligent Loyalty Engine. At Domo, we are building agentic solutions that do more than segment customers, they propose campaigns, score the risk, and route every recommendation through the right human approval. The Loyalty Marketing Agent reads where your customer reality actually lives, Snowflake, transaction history, loyalty events, and promotional response, and writes back where it matters. Every member segment gets analyzed for lifetime value, churn risk, and growth potential. Every campaign recommendation is grounded in the data, with the rationale attached. Every offer is scored for risk, every audience size is validated, every campaign system update is teed up for one-click approval, with human oversight built in at every critical step. The result? Every marketer launches campaigns like your best strategist, your loyalty program responds to what members are actually doing, and your team spends their day on the campaigns that move the business. Featured Session: Inside the Loyalty Marketing Agent Join Domo CMO Mark Boothe and Braxton Fullenkamp, Principal Sales Engineer at Domo, as they pull back the curtain on a bespoke pro-code application engineered for a global convenience retail leader, a tailored solution purpose-built to address the unique realities of loyalty marketing at enterprise scale. Braxton will walk through how the agent clones your top loyalty strategists, segments members into Champions, Loyal, At Risk, and Potential, generates next best actions grounded in real transaction and event data, drafts the campaign rationale and audience sizing your marketers would otherwise build by hand, and writes the approval decision back to a governed data source the moment a strategist signs off. Live in hours, not quarters. No data movement. No new warehouse. Engineered end to end on the Domo App Platform with data at rest in Snowflake. What You Will See: • It’s Agentic: The agent doesn’t just visualize, it analyzes segment performance, generates campaign recommendations, scores the risk, and explains its reasoning and gets routed through a workflow to a human in the loop. • It’s Connected: One application, every layer. A modern React front end, Domo Workflows orchestrating Code Engine functions, AppDB for persistence, Domo AI calling foundation models, and Snowflake as the governed source of truth, natively integrated, reading where it should and writing where it matters. • It’s Governed: Human-in-the-loop on every campaign decision. No autonomous offers, no autonomous spend, no new vendor, no surprises. Braxton is going to show you how to build a modern loyalty engine. Join us Tuesday and see what happens when every segment, every campaign, and every approval runs on agentic AI.

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