Unlock the full power of your marketing data with this complete walkthrough of Domo MMM Premium. Go beyond dashboards and learn how to use enterprise-grade marketing mix modeling to prove ROI, optimize spend, and drive measurable growth, all within the Domo platform. In this deep dive, we'll guide you through the entire Domo MMM Premium workflow. From integrating disparate data sources to interpreting advanced statistical models, you'll see how to transform your marketing from a cost center into a predictable revenue engine. We'll cover everything you need to build confidence in your marketing strategy, including model validation with R2 and VIF analysis, AI-powered budget optimization, and "what-if" scenario testing. This is the ultimate tool for marketers who need to connect every dollar of spend to real revenue impact. Video Chapters: 00:00:03 - Welcome to Domo MMM Premium 00:00:32 - How the App Works in the Domo Environment 00:01:43 - Data Preparation & Integration 00:03:15 - Walkthrough: Setting Up Your MMM Analysis 00:08:35 - Interpreting Model Results & Incremental Revenue 00:13:32 - Analyzing Channel Contribution & Revenue Impact 00:15:05 - Model Validation: Understanding R2 & VIF Analysis 00:20:41 - AI-Powered Budget Allocation & Optimization 00:23:55 - How to Run Budget Scenario Testing 00:26:24 - Next Steps for Deployment Ready to take control of your marketing attribution? ➡️ Learn more about Domo MMM Premium: https://bit.ly/FY26yt

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